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Investorplace.com (blog)

4 Rare and Precious Metal Stocks to Buy Right Now!
Investorplace.com (blog)
To avoid getting caught out, astute investors often turn to commodities and precious metal stocks. Should the greenback continue to fall, it will take more dollars to buy equivalent units of commodities. Considering that traditional safe-haven assets ...
Precious, Base Metals Price Patterns Show SimilaritiesInvesting.com
Automotive Industry and MetalsIG

all 13 news articles »
Posted: October 18, 2017, 4:19 pm

Osisko Intersects 31.4 g/t Au Over 6.0 Metres at Windfall
Investing News Network (blog)
Osisko Mining Inc. (TSX:OSK) (“Osisko” or the “Corporation”) is pleased to provide new results from the ongoing drill program at its 100% owned Windfall Lake gold project located in Urban Township, Abitibi, Québec. The 800,000 metre drill program ...

and more »
Posted: October 18, 2017, 3:33 pm

SilverSeek.com

Silver Bullion Prices Set to Soar
SilverSeek.com
Gold prices have far outpaced gains in silver so far this year, but silver will emerge as the winner for the second year in a row. With a per-ounce price of $17.41 for silver futures as of Friday, analysts say the white metal is poised for a big climb ...

and more »
Posted: October 18, 2017, 12:35 pm

Investing News Network (blog)

3 Reasons Gold is Better than Bitcoin
Investing News Network (blog)
Bitcoin, the world's most popular cryptocurrency, has outperformed gold since the start of the year. Overall, bitcoin has surged more than 460 percent since January, breaking the $5,300 mark for a new all-time high last week. Meanwhile, the gold price ...
Wall Street Driving Bitcoin Price 6k Surge, Says BloombergCoinTelegraph

all 6 news articles »
Posted: October 17, 2017, 11:35 pm

CNNMoney

Market strategist Marc Faber under fire for racist remarks
CNNMoney
Novagold Resources, a precious metals company, also announced that Faber had resigned from its board on Tuesday evening. Ivanhoe Mines, a mineral exploration company, said Tuesday night that it requested and accepted Faber's resignation from its ...
Gold price bull Marc Faber booted from boards for racist remarksMINING.com
Veteran investor Marc Faber booted from 3rd company after racist commentsCBC.ca

all 67 news articles »
Posted: October 17, 2017, 9:58 pm

Seeking Alpha

Why Is Silver Really Lagging Behind Gold?
Seeking Alpha
Each of those factors is being magnified by the confusion surrounding the direction of gold because of silver's dual role as both an industrial and precious metal. This has created an opportunity for investors. Weaker silver is not here to stay and ...

and more »
Posted: October 17, 2017, 5:49 pm

Precious Metals And Commodities: October 17
Investing.com
Our weekly journey through the precious metals and commodities CFD's available with OANDA. Jeffrey analyses each using a combination of technical and fundamental analysis. This week, U.S. interest rates are on the move as Taylor gets the inside track ...

Posted: October 17, 2017, 5:31 pm

Simply Wall St

A Strong Case for Buying Franco-Nevada Corp Over Wheaton Precious Metals
Motley Fool
Franco-Nevada Corp (NYSE:FNV) and Wheaton Precious Metals (NYSE:WPM) each provides investors exposure to precious metals in a unique way. But one of the main reasons to add gold and silver to your portfolio is diversification -- and on that score, one ...
Why Wheaton Precious Metals Corp (WPM) Has Low Debt On Its Balance Sheet?Simply Wall St

all 26 news articles »
Posted: October 8, 2017, 12:20 pm

U.S. Global Investors Launches the U.S. Global GO GOLD and ...
GlobeNewswire (press release)
Toronto, Sept. 29, 2017 (GLOBE NEWSWIRE) -- U.S. Global Investors, a San Antonio, Texas-based investment adviser, and Galileo Global Equity Advisors Inc., ...

and more »
Posted: September 29, 2017, 1:31 pm
Older News Articles
News

Ideal Financial Solutions Launches New Customer Relationship Management Platform

LAS VEGAS, May 2, 2012 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (IFSLE.OB – News), the creator and provider of various financial products and services for businesses and individuals, is pleased to announce the successful design and implementation of its proprietary Customer Relationship Management (CRM) system.

“At the conclusion of our record-earning third quarter in 2011 it became evident to us that our current CRM software platform was inadequate to handle our potential growth. In December of 2011 we added a new Chief Technology Officer with the number one goal being to update our CRM to handle multiple verticals and allowing us to grow and expand our business model,” stated Ideal Financial President Chris Sunyich. “Being mindful of the fact that the seasonal nature of our business might allow for greater focus on this initiative in the first quarter of 2012, we chose to execute the strategy. We are pleased to now have this system operating as the first of many new software related initiatives we intend to deploy and monetize this fiscal year to help us manage our potential future growth.”

The software platform, was conceived and designed by Ideal Financial Solutions under the direction of Chief Technology Officer Travis Rodak, allows the company to more greatly understand, interact, and increase the quality of a relationship with any customer with whom the company engages.

“Our new CRM platform is a high efficacy instrument we are now using to increase satisfaction and margin with our customer base,” stated Sunyich. “This system enables us to know so much more about our client than before, allowing us to deliver greater service and to identify needs for other services that we can monetize. I truly believe that had we had this technology in place for the third quarter of 2011, the numbers could have been significantly greater.”

“Ideal’s new CRM system is a dynamic piece of software crafted specifically for Ideal’s vertical and revenue growth,” said Rodak. “We expect this roll-out to be followed by others that simultaneously expand our revenue model and technology portfolio.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

An Ideal Financial Solutions Investor Presentation is available online.

A copy of the investor presentation also is attached hereto. The information contained in this press release, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities under Section 18.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Selects De Joya Griffith & Company, LLC as Auditors

LAS VEGAS, April 19, 2012 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCBB:IFSLE.OB – News), the creator and provider of various financial products and services for businesses and individuals, has engaged De Joya Griffith & Company, LLC, Henderson, NV as its new independent registered public accounting firm after a comprehensive search and selection process conducted by senior management and the Board of Directors.

“Ideal Financial has been determined to work with auditors with offices closer to our offices in Las Vegas, Nevada and St. George, Utah for some time,” stated Scott M. Manson, CFO, Ideal Financial Solutions. “After a comprehensive process of interviewing numerous firms we chose De Joya Griffith & Company, LLC based on their record of service, reputation, and ability to quickly comprehend our business model. We firmly believe that De Joya Griffith’s closer proximity to our business operations will help us continue to increase our corporate transparency and the timeliness of our filings.”

De Joya Griffith stated, “We are pleased to be engaged as Ideal Financial Solutions new independent registered public accounting firm.We look forward to working with management of the Company and performing the audit of the Company’s financial statements.”

About De Joya Griffith & Company, LLC

De Joya Griffith & Company, LLC is a licensed certified public accounting and consulting firm headquartered in Las Vegas, Nevada. The firm provides its clients with a wide range of services, from auditing of financial statements, to tax, accounting and consulting. The firm is registered with the Public Company Accounting Oversight Board (PCAOB). Our firm philosophy is to foster client relationships and ensure that we meet or exceed our client’s needs.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

A copy of the investor presentation also is attached hereto. The information contained in this press release, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities under Section 18.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial and Employee Relations Inc. Enter Into Private Label Agreement

LAS VEGAS, March 28, 2012 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.OB – News), a fully reporting company listed on the OTCQB, creator and provider of various financial products and services for businesses and individuals, is pleased to announce that it has entered into an agreement with national human resource support provider Employee Relations, Inc. to offer their clients Ideal’s proprietary CashFlow Management System through an online private label platform.

Employee Relations, Inc. currently provides services to employees of the U.S. Government as well as employees of many state and local governments. In addition, they provide services to employees of both Fortune 500 companies and small businesses. The white-labeled CashFlow Management System is expected to be available to Employee Relations’ clients in the second quarter of 2012.

“Our services have traditionally been for the employer, however, we look forward to expanding our services using Ideal Financial Solutions’ platform to reach directly to the employee,” stated Stuart Barlow, President, Employee Relations Inc. “It was brought to my attention that a study by the Federal Reserve Bank concluded that financially stressed employees spend an average of twenty hours a month of work time coping with their problems and that workplace financial education provides a return on investment of up to 3:1 in increased productivity and reduction in direct cost. This data certainly helped me decide to bring Ideal Financial’s potent system to our universe of employers and employees.”

“We are excited to add Employee Relations to our valued list of HR partners as they reach an enormous potential audience,” states Steven Sunyich, CEO, Ideal Financial Solutions. “Their trusted relationship with the vast list of companies with whom they work makes them a highly desirable white label partner.”

About Employee Relations Inc.

Employee Relations Inc. was established in 1993 for the specific purpose of supporting the needs of employers for a safe and productive workplace, while helping to contain the costs associated with negligent hire and retention claims. Employee Relations Inc. is a national human resource support company dedicated to empowering employers to make informed decision about who to hire, who not to hire, and who to retain as an employee through employment related background checks, drug testing, hotline and a multitude of HR solutions. More info is available at www.erelations.com

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Publishes Investor Presentation as Part of Market Awareness Initiative

LAS VEGAS, March 19, 2012 — Ideal Financial Solutions, Inc. (OTCBB:IFSL), creator and provider of various financial products and services for businesses and individuals, has published a comprehensive investor presentation for review by present and prospective investors as part of an increased outreach and awareness initiative. The release coincides with the company’s uplisting to the Over-The-Counter Bulletin Board (OTCBB), effective March 8, 2012.

“We have been waiting for our OTCBB approval to begin our formal outreach to both the institutional and retail markets,” Steven Sunyich, CEO, Ideal Financial Solutions. “We do not believe that these markets are sufficiently aware of the revenue successes we have had in recent quarters nor that we have been fully-reporting for years. The OTCBB listing should greatly assist us in raising our awareness among investors.”

Ideal Financial Solutions posted revenue of $3,297,149 and net profits of $2,425,642 for its most recent reported quarter (Q3/2011) and expects to file its Form 10K which is due on March 30, 2012

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management© tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

A copy of the investor presentation also is attached hereto. The information contained in this press release, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities under Section 18.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions to Begin Trading on the Over The Counter Bulletin Board (OTCBB)

LAS VEGAS, March 8, 2012 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCBB:IFSL.OB – News), creator and provider of various financial products and services for businesses and individuals is pleased to announce that it has been approved for trading on the Over-The-Counter Bulletin Board (OTCBB), effective Thursday, March 8, 2012.

“We are very pleased to have reached this milestone,” stated Steven Sunyich, CEO, Ideal Financial Solutions. “We believe that our listing on the OTCBB confers upon Ideal Financial the recognition it deserves for its reporting and earning successes. Now, we believe we can tell the dynamic story of our significant revenue and profit growth to the broader market that the OTCBB affords.”

“We know from our institutional outreach efforts that uplisting to the OTCBB provides both a functional and psychological benefit,” Sunyich stated. “Not only does the listing make our fully reporting status more obvious to those who did not realize that the ‘.pk’ after our ticker symbol at Yahoo Finance did not mean that we were non-reporting, but it also opens IFSL to institutional investment by firms which are bound by their charters to only invest in equities at the OTCBB level or higher. It is a significant day for our company and shareholders.”

Ideal will continue to be quoted under the symbol IFSL.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Hires Mr. Dan Foley as Vice President- Corporate Finance

LAS VEGAS, Jan. 31, 2012 — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and provider of various financial products and services for businesses and individuals is pleased to announce that it has hired Mr. Dan Foley as Vice President- Corporate Finance.

Prior to joining Ideal Financial Solutions, Mr. Foley worked as an investment analyst and member of the investment committee at Wall Street Associates, a La Jolla, California based institutional money manager with $1.5 billion under management. Mr. Foley also previously served as head of investor relations and as a part of the corporate finance teams at MGM Resorts and Caesars Entertainment in Las Vegas, Nevada. His previous experience also includes several years as an associate analyst on the sell-side, covering leisure and entertainment companies at Bear Stearns in New York, New York. Mr. Foley holds a Bachelor of Science degree in Economics from the University of Utah and a Masters Degree in Business Administration from the University of Southern California.

“We are delighted to add Dan Foley to our executive management team as Vice President of Finance,” stated Steve Sunyich, Chief Executive Officer. “Our company identified a need to find a person with strong institutional relationships some time ago and pledged to discover and recruit the ideal candidate when we found him. We firmly believe Mr. Foley is that person.”

“As a company, we are devoted to performing at the highest of levels in 2012,” stated Chris Sunyich, President, Ideal Financial Solutions. “A simple review of the senior management we have added in just the last six months alone is an indication of both our intentions to continue the rapid growth we have seen in recent quarters, and our ability to attract top executives to a company they see as a serious competitor in a highly lucrative market opportunity.”

“I am excited to join the Ideal Financial Solutions team,” said Foley. “Ideal Financial Solutions is uniquely positioned in the burgeoning short term financial assistance and long term financial planning industry. The Company’s proprietary software and lending programs are designed to help those in short term need achieve their long term financial goals. As such, Ideal Financial Solutions is poised to change the way financial assistance and short term loans are offered to consumers in the United States with an aim to help those in short term need achieve financial freedom.”

“I look forward to assisting the Company in outreach to the investment community, in both the retail and institutional space, effectively communicating to these constituencies the unique nature of Ideal Financial Solutions’ business model. In addition, I look forward to assisting the Company in exploring all options to grow the business at an accelerated rate and create maximum shareholder value,” Foley added.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Approved to Become Payday Lender

LAS VEGAS, Jan. 10, 2012 — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and provider of various financial products and services for businesses and individuals, has received authorization for Dollars West Inc., its wholly owned subsidiary, to become a lender in the $42 billion payday loan industry.

Ideal intends to begin lending immediately, using its relationships as a B-2-B provider of financial services, with a strong presence in the payday market.

“A large component of Ideal’s turnaround in the past year was due to our strategy to begin working with lenders including those in the payday market, resulting in gross revenue in our most recently reported quarter of over $3.2 million,” stated Steve Sunyich, Chief Executive Officer. “Our transactional flow has been fantastic and our entry now as a direct lender is a simple decision to find more ways to monetize that consumer audience and at the same time help those consumers find better financial solutions in the future.”

“We firmly believe we can increase revenue and profit for Ideal while ethically providing much-needed short term loans to individuals looking to avoid predatory bank fees and late charges,” Sunyich added. “By also providing every consumer to whom we lend access to our Credit to Wealth system, we simultaneously service their short term needs while providing a guided pathway to a better financial tomorrow.”

“There’s no doubt that the short term or ‘payday’ loan industry provides an enormous opportunity for Ideal and its shareholders,” stated Chris Sunyich, President. “The additions of new team members such as our General Counsel and CFO, in addition to a new CTO with tremendous expertise in our core verticals gives us a real opportunity to capitalize and expand on this enormous market.”

According to a 2011 article in the Nashville Ledger, payday loans have become a $42 billion-a-year industry.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Expands Customer Service Agents to Three Continents

LAS VEGAS, Dec. 28, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and provider of various financial products and services for businesses and individuals, has announced that it has expanded its fast-growing customer service offices to a third continent. Ideal Financial now provides high-quality customer support from offices in the United States, El Salvador, and The Philippines.

Top-level support will continue to remain in the United States.

“Due to our continued growth and the need for redundancy in the event of an emergency, Ideal Financial has expanded its customer service staffing in both numbers and locations,” stated Chris Sunyich, President. “We simply need more trained agents to handle the volume of business that the company is producing.”

“But perhaps most importantly, history tells us that redundancy in management and service is a necessity,” Sunyich added. “Natural disasters have taken huge sections of various countries off-line for lengthy periods of time, durations that our current transaction flow would not allow for. With this in mind, we now have redundant and expandable service centers on three continents spread across the globe.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Hires Mr. Travis Rodak as Chief Technology Officer

LAS VEGAS, Dec 6, 2011 (GlobeNewswire via COMTEX) — Ideal Financial Solutions, Inc. (otcqb:IFSL), a fully reporting company listed on the OTCQB, creator and provider of various financial products and services for businesses and individuals is pleased to announce that it has hired Mr. Travis Rodak as Chief Technology Officer (CTO).

Rodak joins the Ideal Financial Solutions leadership team after a significant career as a consultant and entrepreneur in network security, internet commerce, software development and more. His corporate expertise includes tenures of service in internet lending, traditional credit unions, and network security platforms for online transactions.

“Travis Rodak is the perfect fit for Ideal Financial Solutions at this juncture in our corporate evolution,” stated Steve Sunyich, Chief Executive Officer. “Rapid growth demands automated processes and now that we have seen acceptance of our new model we have chartered our course as a B2B provider of financial solutions for Americans. Mr. Rodak has an exceptional resume working with banks, credit unions, and our primary vertical, the payday loan industry. Moreover, his career is marked by a distinct and repeated ability to increase efficiencies, improve profit margins, and expand relationships in our target markets.”

“Experience tells us that we must continue to reinvest in our company and not just rest on the tremendous profitability exhibited most recently in the third quarter of 2011,” stated Chris Sunyich, President, Ideal Financial Solutions. “For us, this means leveraging our successes to date and hiring the best people we can to maximize our current opportunities, increasing diversity through broader relationships in the space, and to improve our overall margins.”

“I am very pleased to join the Ideal Financial Solutions leadership team,” Rodak stated. “While the company’s successes thus far are obvious to those following the firm and prove the capability of the existing management team, I feel confident that I can expand upon these accomplishments in a meaningful way. I am very pleased to serve the company and the shareholders of Ideal Financial Solutions.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions ( http://www.idealfsi.com ) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Announces Plans to Become a Direct Lender in $42 Billion Payday Loan Industry

LAS VEGAS, Nov. 17, 2011 — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and provider of various financial products and services for businesses and individuals reports that Dollars West, Inc. a wholly owned subsidiary of the Company has filed an application to become a lender in the $42 billion payday loan sector of the financial services market.

“It is time for Ideal to take the next step in the payday loan vertical and to combine direct lending with our existing financial software platform,” stated Steve Sunyich, Chief Executive Officer. “We have been providing our financial software that helps Americans better manage their debt and income to a multitude of payday loan lenders and we now have the resources and ability to provide direct loans to our customers. After our application is approved, which we anticipate happening within the next thirty days, we will then be able to offer a borrower both the short term funds they need to help them avoid the pitfalls of having limited cash and incurring expensive bank fees while providing to them the long term guidance to potentially prevent such a need in the future.”

“Our entry into this market is not just about adding additional revenue for Ideal Financial and our shareholders, but also helping those who need to take a high interest short term loan and giving them the tools to improve their personal financial condition,” Sunyich added. “The payday loan industry is clearly becoming the convenience store of lending, providing individuals unable to secure much-needed loans from risk adverse traditional banks with an opportunity to obtain the funds to pay their bills. We believe that the lending market is evolving and short term lenders will continue to provide an important service.”

According to a 2011 article in the Nashville Ledger, payday loans have become a $42 billion-a-year industry.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Files Q3 Report, Posts Revenue of Over $3.2 Million, Profit of Over $2.4 Million

LAS VEGAS, Nov. 15, 2011 — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals, reports that the company has filed its Form 10-Q with the Securities and Exchange Commission, which includes its third quarter financial statements. The full document, including financial statements and management’s discussion and analysis, may be viewed online at the SEC’s EDGAR website and our corporate site: www.idealfsi.com later today. Conference call information is available at the bottom of this release.

“Ideal Financial is pleased to announce an outstanding financial quarter, posting revenue of $3,297,149 and net profits of $2,425,642,” stated Ideal Financial Solutions Chief Financial Officer, Scott M. Manson. “The company is pleased to see an increase both in top line revenue as well as operational efficiency.”

Chief Executive Officer Steve Sunyich added, “It has been an exceptional year for Ideal Financial as we transitioned our business into more profitable arenas. Our team has never been content with yesterday’s successes. I applaud them for their ability to execute with such efficiency by leveraging our technologies in economic times when our services are both timely and necessary. Our goal now is to build on this success and to reward our shareholders with deeper penetration into our core verticals and expansion into new and exciting markets.”

Financial Highlights:

After successful diversification, the company has substantially increased profitability with an increase of over 1500% in net income quarter-to-quarter.

Revenue increased by over 480% quarter-to-quarter.

The company is essentially debt free.

The company has not required any new capital or financing to see the company through its successful transition and establishment of its new business model.

With the transition completed, the business model is fully scalable.

We have removed the disputed credit card-related fine from our balance sheet leaving it in excellent condition.

The company continues to explore new verticals where it can leverage its growing brand, technology, and specialized business expertise.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial to Announce Third Quarter Results Tuesday, November 15, 2011 Company Will Hold Conference Call Thursday, November 17, 2011

LAS VEGAS, Nov. 10, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals, reports that the company will file with the SEC its third quarter Form 10Q on Tuesday, November 15, 2011.

Additionally, the company will host a conference call for investors with senior management on Thursday, November 17, 2011 at 4:30 p.m. est. There will be a limited number of conference call lines available and investors are encouraged to call in shortly before the call begins.

The conference call number and access codes will be published in the press release related to earnings on Tuesday after market close. A recording of the call is also expected to be available and access will be provided via the Ideal

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Announces Agreement With Leading Marketing Firm Deal Greatly Increases Monetizable Leads for IFSL

LAS VEGAS, Oct. 20, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that the company has entered into a marketing agreement with Right Mail Marketing, LLC of Hoboken, New Jersey, to market Ideal Financial products and services through its unique network.

Under the terms of the agreement Right Mail Marketing will be compensated on a performance basis for the delivery of customers to Ideal Financial.

“This is another important step for Ideal Financial,” stated Steve Sunyich, Chief Executive Officer. “Over the past year we’ve successfully transformed our business model while maintaining our core values of helping people create wealth by effectively managing their limited cash flow. Now that we have the model proven and driving significant revenue, it is time to greatly expand our marketing. We are very fortunate to be able to create new partnerships with companies as powerful as Right Mail, which has an enormous reach into the perfect target market for our services. Our expectations for this agreement are high and we hope and expect to build on the significant successes we’ve reported over the last few months.”

“The agreement is effective immediately,” Sunyich added. “It’s important to note that this agreement is basically turn-key, that the Cost Per Lead (CPL) we pay Right Mail should immediately be recaptured by our conversion of the leads to paying customers. This means that based on our previous conversion rates, we are at little to no risk of expense or loss. Factoring in our broad margins on our software, the opportunity for Ideal is outstanding.”

About Right Mail Marketing, LLC

Right Mail Marketing, LLC provides online marketing and relationship management services. The company specializes in email marketing and customer retention activities. It offers customized ads for consumers. The company was founded in 2007 and is based in the United States. As of September 8, 2010, Right Mail Marketing, LLC operates as a subsidiary of Selling Source, LLC.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial to Renew Pursuit of OTCBB Listing

LAS VEGAS, Sept. 21, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that the company has decided to renew its pursuit of a listing on the Over-the-Counter Bulletin Board (OTCBB).

“While the company is pleased with the efficiency and exposure of our listing on the electronic OTC Markets OTCQB exchange we have received significant interest from members of the brokerage community who would like to see us listed on the traditional OTCBB as well,” stated Scott M. Manson, Chief Financial Officer and General Counsel. “We understand that the considerable increase in our market capitalization changes the perspective of the investing community for our company and it is our goal to be as accessible as possible to as many investors as we can, institutional or retail. With our Form 10 already approved, we intend to consider a sponsoring broker from those who have expressed interest.”

“Despite our level of contentment with the OTCQB and its role in the growth of our increased trading volume, it is clear that there remains a large constituency of financial professionals who greatly value the traditional OTCBB,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “And there’s no doubt that the fact that some major quote services that reflect us as a ‘.pk’ or pink sheet company when we have long been fully reporting gives new investors the false impression that we are not fully reporting. A listing on the OTCBB should correct this. Lastly, it is our intention to remain listed on the OTCQB as well as the OTCBB.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Begins Processing New Benefits Sales

Press Release Source: Ideal Financial Solutions, Inc. On Wednesday September 14, 2011, 7:00 am EDT

LAS VEGAS, Sept. 14, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that the company has begun to process sales through its relationship with New Benefits.

Ideal Financial Solutions previously entered into a reseller agreement with New Benefits, Inc., of Dallas TX, wherein New Benefits will market and sell Ideal Financial’s suite of cash flow management services to its enterprise customers. New Benefits is a twenty-year-old company that develops, markets and distributes cost-containment benefits to over 3,000 businesses representing over twenty million employees (consumers) nationwide.

“We are very pleased to begin processing business through New Benefits and look forward to increasing our presence through this valued partnership,” stated Steve Sunyich, CEO. “We did not expect to begin consummating sales with New Benefits until early 2012 so the commencement of sales activity now is greatly welcomed.”

“In addition, August’s sales continued to be strong and were consistent with July’s preliminary revenue numbers of approximately $800,000,” according to Scott M. Manson, CFO and General Counsel. “We are pleased to see this positive revenue pattern in what is historically one of the weaker sales months of the year.”

About New Benefits

With over 3,000 groups and 20 million members, New Benefits is the leader in discount health and lifestyle benefits. New Benefits creates advantage for many of the world’s largest companies by combining best-in-class products with superior print and fulfillment services, administration, compliance, member services and marketing. New Benefits gives you the ability to do more for your customers and employees than you ever thought possible.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Penetrating $42 Billion Payday Loan Industry

Press Release Source: Ideal Financial Solutions, Inc. On Tuesday September 6, 2011, 9:00 am EDT

LAS VEGAS, Sept. 6, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that the company’s proprietary Lender Assistance Program (LAP) is effectively penetrating the vast $42 billion payday loan sector of the financial services market.

“We are experiencing extremely rapid growth in our new Lender Assistance Program (LAP) which has now been successfully applied to the payday loan industry,” stated Steve Sunyich, CEO. “It has been interesting to see most if not all of the major U.S. banks have found creative ways to move into the high risk and high return payday loan market that they call ‘Bad Credit Unsecured Loans’ as they have seen their traditional revenue drop due to new government regulations. Our improved revenue pattern is greatly attributable to the need for the high risk lending industry to provide financial help to their borrowers. For many of these institutions, our CashFlow Management System is a valued add-on to their loans. Ideal Financial Solutions posted its greatest revenue month in recent history with preliminary July revenue in excess of the entire second quarter.”

According to a recent article in the Nashville Ledger, payday loans have become a $42 billion-a-year industry with more outlets than either Starbucks or Burger King and which has a substantial presence online. Notably, the upcoming financial quarter beginning October 1 and ending December 31 is historically the greatest earning quarter of the year for payday lenders, surpassing the first three quarters combined.

“We are well-positioned to capitalize on the market opportunity as we head into the most lucrative time of the year,” Sunyich added. “But I would like to point out that aside from the substantial revenue opportunity we are most pleased to see how receptive the payday borrowers are to our cash and debt management solutions designed to help break the endless cycle of repeat loans that many borrowers are trapped in.”

“This is an industry that has seen enormous growth amid the present recessionary conditions. By adding a program such as our CashFlow Management system to their core offering they are giving their customers both a short and long term solution,” Sunyich added. “We’re pleased to be a part of that solution.”

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Executives Convert Back Salary to Shares at 40% Premium to Market

Press Release Source: Ideal Financial Solutions, Inc. On Friday September 2, 2011, 12:38 pm

LAS VEGAS, Sept. 2, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that key executives including the Chief Executive Officer and President have chosen to convert back salary from the pre-turnaround period into shares at .40 per share, or roughly a 40% premium to market at the time of this writing. The amounted to be converted to equity is in excess of $150,000.

The decision has been approved by Ideal Financial Solution’s Board of Directors and will be further detailed in the next quarterly report.

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Expands to Over 100 Customer Service Representatives

Press Release Source: Ideal Financial Solutions, Inc. On Wednesday August 31, 2011, 9:00 am EDT

LAS VEGAS, Aug. 31, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, creator and provider of various financial products and services for businesses and individuals, has announced that due to a steep rise in fulfillment volume that it has expanded its outsourced Customer Service Representatives (CSRs) to in excess of 100 trained agents.

“Recent increases in customer fulfillment volume have created a parallel need for qualified CSRs to accommodate our expanding customer base,” stated Chris Sunyich, President, Ideal Financial Solutions. “Just last week through our corporate relationships we fulfilled more orders in one week than at any time in Ideal’s history. We must and will continue to meet the demand for our product line by having a sufficient number of highly trained agents who can provide quality support.”

“As with the addition of a new CFO and General Counsel, this personnel expansion is a testament to the innovation and dedication of our team,” Sunyich added. “It is our every intention to provide top-notch customer service as our products and services become increasingly popular with Americans looking to improve their financial well-being.”

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit http://www.idealfsi.com.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Hires Scott M. Manson as New CFO and General Counsel

Press Release Source: Ideal Financial Solutions, Inc. On Wednesday August 24, 2011, 7:00 am EDT

LAS VEGAS, Aug. 24, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, and a creator of various financial products and services for businesses and individuals, is pleased to announce the hiring of Scott M. Manson as Chief Financial Officer and General Counsel. Outgoing CFO Ben Larsen will remain available as a valued financial consultant.

Mr. Manson holds a Juris Doctorate from Hofstra University School of Law, a Bachelors in Business Administration, cum laude, also from Hofstra University, is admitted to the New York State Bar Association, and is a Certified Public Accountant (inactive). His background includes extensive financial, accounting, legal, administrative, and human resources experience in a variety of industries as well as previous financial leadership of four NASDAQ, three “INC 5000,” and two start-up companies.

“We are most pleased to add a talented executive such as Scott Manson to our skilled and highly diversified management team,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “Mr. Manson’s wealth of experience as a CFO and General Counsel for public and private companies should immediately enhance both cost savings and streamlining as well as continue our history of efficient reporting of our financial condition to the market. Out of hundreds of candidates, Scott was the perfect choice.”

“Additionally, we will always be indebted to Ben Larsen for his diligence and expertise in helping us transition from the Pink Sheets to a fully reporting company on the OTCQB,” Sunyich added. “We would not have come through our difficult recent turnaround without Ben’s guidance and critical thinking. We are honored that he will remain a contributing member of our organization.”

Mr. Manson, incoming CFO, Ideal Financial Solutions stated, “I am excited to embark on this opportunity with Ideal Financial Solutions. I intend to immediately contribute to the company’s tremendous potential and to effect positive change in all aspects of the company. In choosing this company, I was truly compelled by their ability to turnaround operations and to succeed in immediately penetrating a rich vertical.”

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit http://www.idealfsi.com.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Reports July 2011 Revenue in Excess of $800k Preliminary Month’s Revenue Exceeds Total Q2 Revenue

Press Release Source: Ideal Financial Solutions, Inc. On Tuesday August 16, 2011, 4:05 pm EDT

LAS VEGAS, Aug. 16, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, and a creator of various financial products and services for businesses and individuals, is pleased to report that preliminary revenue results for July 2011, the first month of Q3, are in excess of $800,000, surpassing the entire revenue of Q2 of this fiscal year.

“Due to significant increases in our new business activity and further refinement of our business model, Ideal Financial has now had the strongest revenue month in quite some time,” stated Ideal Financial Solutions CFO, Ben Larsen. “It is important for investors to note that these are preliminary financials based on our internal accounting but in our continual desire to provide the market as much transparency as possible we have chosen to report this incremental success to the public.”

“We believe that our credit-to-wealth systems are as timely as ever, with personal and governmental debt in the news every day,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “We’re working vigorously to get our products out to every sales channel we can. July’s numbers are an indication of both the timeliness of our product line and our growing traction in the market.”

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit http://www.idealfsi.com.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Files Q2 Report, Increases Profitability by Over 3600%

Press Release Source: Ideal Financial Solutions, Inc. On Monday August 15, 2011, 6:00 am EDT

LAS VEGAS, Aug. 15, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL.PK – News), a fully reporting company listed on the OTCQB, and a creator of various financial products and services for businesses and individuals, has filed its second quarter financials on Form 10-Q with the Securities and Exchange Commission. The full document, including financial statements and management’s discussion and analysis, may be viewed online at the SEC’s EDGAR website and our corporate site: www.idealfsi.com later today.

“In the first quarter of 2011, we reported net income as we began to see the initial benefits of our retooling and turnaround. That positive trend has continued as we have extended our profitability quarter-over-quarter by over 3600%, growing profits from a modest $4,294 in Q1 to a respectable $158,821 in Q2, while dropping over 23% to the bottom line,” stated Ideal Financial Solutions CFO, Ben Larsen. “Obviously, the dollar value is not enormous but generating over 23% profit from gross revenues is a testament to our progress and refined business model which we are working diligently to execute and expand.”

CEO Steve Sunyich added, “We are tremendously pleased by the positive trends in our operational costs and profit growth. In addition to the valued increase in profitability which exemplifies a reduction in cost per sale and heightened efficiency, it is also strong proof of concept of our penetration into lucrative new verticals with our time-proven personal finance and cash management system. Debt is on every American’s mind more than ever and we have a solution that can help millions. Now that we have the right formula in place we hope to continue increasing revenues.”

Financial Highlights:

After continued innovation and business diversification the company has increased profitability with an increase of over 3600% in net income quarter-to-quarter.

The company is essentially debt free, with the majority of business operations’ retooling costs behind it.

The Board of Directors initiated a plan to start buying stock from the open market to reduce dilution.

No sale of stock or financing was required to see the company through the transition and establishment of new business development.

With the transition completed, the business model is fully scalable.

Aside from the disputed credit card-related fine accrued over a year ago, our balance sheet is in good condition for a technology/service-based company.

With revenue roughly the same as last quarter, our improved processes, streamlined costs and efficiencies are becoming apparent as the bottom line continues to improve.

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit http://www.idealfsi.com.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions to Buy Back Company Shares, Projects Revenue Increase for Q2

Press Release Source: Ideal Financial Solutions, Inc. On Wednesday July 27, 2011, 12:42 pm EDT

LAS VEGAS, July 27, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL.PK – News), a fully reporting company listed on the OTCQB and a creator of various financial products and services for businesses and individuals, today announced that its Board of Directors has approved a corporate share repurchase plan, effective immediately.

The plan authorizes Ideal Financial to purchase shares of Ideal’s common stock in the open market or in block trades over the next 90 days, subject to SEC Rule 10b-18. The number of shares to be repurchased and the timing of purchases will be at the discretion of the company’s management, and will be subject to restrictions related to volume, price and timing. Ideal Financial intends to fund the share repurchase program with its available cash and cash generated from operations.

“Current market conditions and our improved financial position make this repurchase program an attractive use of available funds at this time,” stated Ideal Financial CEO Steve Sunyich. “We plan on making incremental purchases on a regular basis as profits continue, but cannot state beforehand the size of our repurchase. We will report our purchases in accordance with SEC Rule Item 703 of Regulation S-K.”

“We are also pleased to announce that we expect our operating results for Q2 to show a marginal increase in revenue in the second quarter versus revenue earned in the first quarter of 2011 and that definitive results will be available in our SEC Form 10-Q in early August,” added Ben Larsen, Chief Financial Officer.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal’s brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit http://www.idealfsi.com.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company’s financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions’ New Benefits Presentation Begins June 21 in Dallas, TX Investors Invited to Meet With Management in Attendance

Press Release Source: Ideal Financial Solutions, Inc. On Thursday June 16, 2011, 7:00 am EDT

LAS VEGAS, June 16, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc., (OTCQB:IFSL), a fully reporting company listed on the OTCQB and a creator of various financial products and services for businesses and individuals, will begin its attendance and presentation at the 2011 New Benefits Success Summit Reseller Conference June 21-23 in Dallas, Texas.

In March of this year, Ideal entered into a reseller agreement with New Benefits wherein New Benefits will market and sell Ideal Financial’s suite of cash flow management services to its enterprise customers. New Benefits is a twenty-year-old company that develops, markets and distributes cost-containment benefits to over 3,000 businesses representing over twenty million employees (consumers) nationwide.

Senior management of Ideal Financial, including Steve Sunyich, CEO, and Chris Sunyich, President, will be on site at the conference, as will Paul Currie, Director and Manager of Investor Relations. As such, investors and shareholders are invited to contact Mr. Currie to schedule meetings with any of our attending executive team at the conference location in Dallas.

“While we’re elated to be presenting at this prestigious conference with a partner of the import and reach of New Benefits, we also want to maximize our time in the Dallas area by meeting with any present or prospective investors we can,” stated Steve Sunyich, CEO. “We’ll do our best to accommodate anyone who would like to speak with senior management and are more than eager to describe the turnaround we’ve accomplished.”

About New Benefits

With over 3,000 groups and 20 million members, New Benefits is the leader in discount health and lifestyle benefits. New Benefits creates advantage for many of the world’s largest companies by combining best-in-class products with superior print and fulfillment services, administration, compliance, member services and marketing. New Benefits gives you the ability to do more for your customers and employees than you ever thought possible.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Ideal Financial Solutions Files First Quarter Report, Returns to Profitability

Press Release Source: Ideal Financial Solutions, Inc. On Monday May 16, 2011, 7:00 am EDT

LAS VEGAS, May 16, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (OTCQB:IFSL), a fully reporting company listed on the OTCQB, and a creator of various financial products and services for businesses and individuals, has filed its first quarter financials on Form 10-Q with the Securities and Exchange Commission. The full document, including financial statements and management’s discussion and analysis, may be viewed online at the SEC’s EDGAR website and our corporate site: www.idealfsi.com later today.

“I am pleased to report that Ideal Financial has completed the transition of its core business and that the company has returned to profitability, though nominal,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “We have built a foundation that will provide the best possible future for our company and its shareholders through diversification of our business model, more secure payment processing, and a dramatic decrease in our cost per sale.”

Sunyich added, “The progress we have made is the direct result of the hard work of our team to improve every aspect of our model and to think of new ways to take our existing product line to bigger and better venues. Our goal for 2011 is to provide our unique services to employee service companies, large employers and lenders of all sizes from micro-loan providers to credit unions and banks.”

Financial Highlights:

After considerable innovation and business diversification the company has returned to profitability with a small net income.

The company is ostensibly debt free.

No sale of stock or financing was required to see the company through the transition and establishment of new business development.

With the transition completed, the business model is fully scalable.

Aside from the credit card-related fine accrued last year, our balance sheet is in good condition for a technology/service-based company.

As a result of direct marketing to corporations instead of consumers this quarter, sales have decreased significantly from $2,650,761 for Q1, 2010, to $678,359 -a decrease of $1,972,402 this quarter; however, marketing expenses decreased by an even greater $2,165,739 over the same period, and contributed in a strong way to our improved bottom line.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Ideal’s New Lender Assistance Marketing Vertical Gaining Momentum

Press Release Source: Ideal Financial Solutions, Inc. On Wednesday April 27, 2011, 7:00 am EDT

LAS VEGAS, April 27, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, has announced a significant surge in new member signups for their recently launched Lender Assistance Program (LAP). Currently, combined Internet membership and new LAP sign-ups are at their highest daily registrations ever as more and more Americans fall behind on their monthly payments.

Under this new program Ideal will assist lenders in reducing their default cost while improving their relationship with struggling borrowers by helping the borrower improve their financial condition and getting current on their payments. Ideal’s software in this application will benefit financial institutions and lenders by helping reduce losses and increase collections from loan defaults.

“We are beyond thrilled to have this new marketing vertical up and running and generating revenue,” said Steve Sunyich, CEO, Ideal Financial Solutions. “Last fall I asked our team to locate more verticals for our proven and popular cash flow management system. The result is a new and improved Ideal Financial with increasing penetration on and offline. We are now doing business with huge Human Resource firms, financial institutions and more. LAP is an example of our team adapting our system and integrating it into an existing business model. And we’re pleased to see that even these new applications maintain our core value of helping a needy consumer improve their personal financial condition.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Ideal Financial Solutions Signs Agreement With Reliant Media Group

Press Release Source: Ideal Financial Solutions, Inc. On Tuesday April 19, 2011, 11:28 am

LAS VEGAS, April 19, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, announced today it has entered into an agreement with Reliant Media Group of Pennsylvania. Reliant offers a program that assists people with bad credit by giving them a $500 unsecured line of credit that reports to a major credit repository, allowing someone who cannot get credit to start or rebuild their credit history.

“Reliant is a perfect partner for Ideal Financial as we continue to assist individuals with improving their overall financial well-being,” said Steve Sunyich, CEO, Ideal Financial. “Obviously, we are engaging large amounts of consumers who have financial difficulties and while we greatly encourage them to avoid credit card debt, we have to accept that the way the credit scoring system is set up some unsecured credit is required to build good credit and many of our customers need this kind of help. We believe that a $500 credit line is a good and limited first step to responsible credit card use that does not allow our member to dig a deep hole. Additionally, improving one’s credit score will save in interest expense and can provide greater opportunities.”

“Ideal will be compensated by Reliant for registering members in their program, adding another revenue stream to the flow of new member acquisitions,” Sunyich added.

About Reliant Media Group.

Reliant Media Group is a leader in providing a full spectrum of credit related products and services to individuals undeserved by traditional financial institutions. Our mission is to value each customer, employee, client and business partner with utmost respect and dignity while preserving our entrepreneurial spirit as we provide World Class Marketing and Fulfillment solutions. Through partnerships with various national lenders and credit bureaus, Reliant Media Group provides our customers access to credit and benefits they deserve.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Invited to Attend and Present at 2011 New Benefits Success Summit Reseller Conference

Press Release Source: Ideal Financial Solutions, Inc. On Tuesday April 12, 2011, 7:00 am EDT

LAS VEGAS, April 12, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, has been invited to attend and present at the 2011 New Benefits Success Summit Reseller Conference June 21-23 in Dallas, Texas.

This will be the first Summit for Ideal Financial following the consummation of the reseller agreement with New Benefits in March, through which New Benefits will market and sell Ideal Financial’s suite of cash flow management services to its enterprise customers. New Benefits is a twenty-year-old company that develops, markets and distributes cost-containment benefits to over 3,000 businesses representing over twenty million employees (consumers) nationwide.

Steve Sunyich, CEO, Ideal Financial Solutions stated, “We’re thrilled to attend and to be able to present our products and services at the conference as we continue to enhance our burgeoning relationship with New Benefits. We believe this conference will open the door for us to explain the power of our program and how it will benefit their customers. Attendance by many of the top firms in the human resources arena gives this conference a real pedigree.”

“This is the first major milestone in our new HR strategy of working with large organizations and their employees as a new marketing vertical,” Sunyich added. “A hands-on conference is the best way for us to introduce the benefits of our program to a very diverse group of attendees and a great opportunity to network face to face with all of them at one time. We believe that there is an implied credibility as a New Benefits partner and presenter that will increase our traction with prospective resellers.”

About New Benefits

With over 3,000 groups and 20 million members, New Benefits is the leader in discount health and lifestyle benefits. New Benefits creates advantage for many of the world’s largest companies by combining best in class products with superior print and fulfillment services, administration, compliance, member services and marketing. New Benefits gives you the ability to do more for your customers than you ever thought possible. For more information, visit www.newbenefits.com.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Reports Earnings and Files Form 10-K

Press Release Source: Ideal Financial Solutions, Inc. On Monday March 28, 2011, 1:00 pm

LAS VEGAS, March 28, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, today reported that it has filed its Form 10-K with related financial statements and disclosures for the year ended December 31, 2010. The information is available on the OTC Disclosure & News Service at http://www.otcmarkets.com/stock/IFSL/quote and the SEC’s EDGAR website.

“As expected, 2010 proved to be a very challenging year for Ideal. The online merchant environment has been tumultuous with increased costs, fast-changing rules and draconian penalties,” stated Ben Larsen, Chief Financial Officer, Ideal Financial Solutions. “This had the immediate effect of temporarily reducing our ability to monetize new customers, particularly in the last half of the year, and was also magnified by increased expenses as we ramped up customer service, operations, and marketing using the new eCheck payment processing system.”

“Though the past nine months have been difficult for Ideal and its shareholders, we are extremely proud of the way our team has responded to these unprecedented challenges. We believe such challenges can produce opportunities for growth and innovation and we are poised to position ourselves to increase revenue, provide even better service to our customers, and more value to our shareholders,” said Larsen.

Financial highlights from the Form 10-K Filing:

Net revenue was mostly stable in 2010 with a total of $7,048,583 compared to $7,096,052 net revenue in 2009, despite our marketing efforts being shut down most of the second half of the year.

In 2010, Ideal posted a net loss of $936,685 compared with net income of $680,921 in 2009. The loss can be largely attributed to two areas; one being the additional ramp-up costs as we restarted our new marketing efforts and two, the accrual of a contingent liability for what management believes to be an unwarranted merchant processor claim of $707,500, the reduction of which could then have a positive impact on our bottom line in a future quarter.

Our primary source of cash has continued to derive from operations, as we have neither taken out debt nor sold stock for operating cash in over three years. Cash and cash equivalents decreased from $328,856 at December 31, 2009 to $64,727 on December 31, 2010. For the year ended December 31, 2010, we used $248,841 in cash for operations compared to the year ended December 31, 2009 when we generated $736,465 of cash from operations.

“Despite the difficult year, Ideal is optimistic about the future as we focus our attention on marketing directly to corporations rather than only individuals through our new H.R. platform as well as working with lenders using our new Lender Assistance Program (LAP),” said Steve Sunyich, Chief Executive Officer. “We are excited to now have a more durable payment system as well as outstanding new verticals to add to historic revenue lines. The future will see Ideal working directly with lenders, employee benefit providers and other corporate partners who will offer our software and solutions to their customers. With more financially healthy employees and borrowers, these companies will benefit from improved collection rates, employees with fewer distractions, and provide a much-needed service with Ideal as a valued partner.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Services to Target Over 20 Million New Customers Through Agreement With New Benefits

Press Release Source: Ideal Financial Solutions, Inc. On Tuesday March 15, 2011, 7:30 am EDT

LAS VEGAS, March 15, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News) announced today it has entered into an agreement with New Benefits of Dallas, Texas to market and sell Ideal Financial’s suite of cash flow management services to its enterprise customers. New Benefits is a twenty-year-old company that develops, markets and distributes cost-containment benefits to over 3,000 businesses representing over twenty million consumers nationwide.

“We’re thrilled to further our partnership with New Benefits and to now be able to offer their customers our Automated CashFlow Management(C) System, a proven tool to help increase an individual’s financial well-being,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “To be a part of New Benefits’ strong menu of cost-containment services for businesses and individuals is both an affirmation of our appeal in the enterprise sector and a strong immediate opportunity.”

“We’re pleased to add Ideal Financial’s Automated CashFlow Management(C) System to our product line,” stated Wayne Orchard, VP of Product Development and Vendor Relations, New Benefits. “Ideal’s history of helping consumers reduce their debt and manage their finances was instrumental in our choice to market their services to our customers.”

Previously, Ideal entered into an agreement to offer three of New Benefits’ most popular products to Ideal Financial club members.

About New Benefits

With over 3,000 groups and 20 million members, New Benefits is the leader in discount health and lifestyle benefits. New Benefits creates advantage for many of the world’s largest companies by combining best in class products with superior print and fulfillment services, administration, compliance, member services and marketing. New Benefits gives you the ability to do more for your customers than you ever thought possible.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

For investors who would like to receive Ideal’s newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit www.idealfsi.com.

Forward-Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Provides Update for Ideal Merchant Services Program

Press Release Source: Ideal Financial Solutions, Inc. On Thursday March 3, 2011, 7:00 am EST

LAS VEGAS, March 3, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, is pleased to provide an update on its proprietary Ideal Merchant Services (IMS) program. IMS allows individuals to offer discounted credit card processing to vendors with whom they already do business and to enjoy commissions in perpetuity on transactions made by the business. In most instances, IMS will be able to reduce the fees associated with credit card processing for the vendor, making the proposition highly desirable, especially in the present economic climate.

Launched in late 2010, IMS now has in excess of 100 active agents. Moreover, recent growth patterns confirm interest by businesses and the success of average consumers in cultivating new accounts. In January, business increased 200% versus the previous month and February was 250% more than January. March projects at a 300% improvement over February.

“While the numbers are still relatively small, what we are seeing is real proof of concept for the IMS model,” stated Shawn Sunyich of IMS. “Our consumer agents are penetrating their nests of enterprise clients much better than we expected and these clients are receptive to our offer to reduce their costs in processing. It’s a win/win for all parties and we firmly believe we can ramp this model up to even greater numbers based on this positive early data.”

“Moreover, we have been getting a lot of positive feedback about our service and what sets us apart from the competition in the credit card processing arena,” stated Sunyich. “Merchants love the fact that we are not locking them into long contracts and sinking our teeth into them with high early termination fees. Getting new start-up business has been much easier because of this non-threatening approach. We are even experiencing business owners that we sign up sending us referrals and becoming members themselves.”

“We are also getting a highly positive response to our donation program,” Sunyich added. “In January it was decided that IMS will give back 5% of its monthly profits to local charities in the same communities that support our business. This continues the Ideal Financial model of helping others when at all possible.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company will not be able to obtain a listing on the OTCQB and that, even if it obtains such listing, demand for the company’s common stock will not increase among institutional investors or other because of the price point of its common stock, the company’s current and prospective operations or market factors generally. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial to Focus on Fully Reporting Electronic Quote System at OTCQB(TM)

Press Release Source: Ideal Financial Solutions, Inc. On Tuesday March 1, 2011, 10:00 am

LAS VEGAS, March 1, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, has decided to cease actively pursuing quotation on the Over-the-Counter Bulletin Board (OTCBB).

“Two years ago, we set out on a path to become a fully reporting company intent on uplisting to a senior quotation service or exchange that better reflected our success,” stated Ben Larsen, CFO. “However, during the lengthy course of going effective with the SEC, we have determined that the OTCBB is not the best destination for our equity at this time. According to several brokers who have been watching the situation carefully and advising Ideal, there is currently a strong migration of companies moving to the OTC Markets (formerly Pink Sheets) system for fully reporting companies. OTC Markets is electronic-based, has an easier interface for brokers and has several new classification tiers for differentiating companies, including one for fully reporting companies such as ours (OTCQB). And according to the OTCBB website’s Historical Annual Statistics, the OTCBB has seen its roster of companies decrease from 3,535 to 3,136 from 2009 to 2010 and a decrease of Average Daily Positions from 26,004 to 12,630 for the same periods.

“It became clear to us in the process of acquiring a sponsoring broker for the OTCBB that the effort and expense of being quoted on the OTCBB would be wasted unless there was a very specific reason for doing so,” Larsen added. “In fact, most brokers recommended that we focus on the OTCQB where our fully reporting status affords us the benefits described above. Since our primary goal in seeking to uplist was to attract institutional investors, and these institutions were recommending the OTCQB, it seemed an obvious choice to focus on the QB and to try and cultivate that institutional interest.”

“Certainly, this process has been imperfect as the appeal of the OTCBB changed during the process and the OTCQB rose to prominence, but we do believe that in the end we have a situation that fits the needs of the company best,” said Larsen. “We believe that we can now put this ‘transitional phase’ relative to our listing behind us and increase our efforts to grow revenue and profitability as well as attract institutional investors.”

“We are also aware of the possible change in ownership at the OTCBB from FINRA to Rodman & Renshaw. If these changes result in an improved Bulletin Board exchange that better suits our needs, we will review the possibility of dual listing,” Larsen stated. “But for now, it’s quite clear that the OTCQB is a better option for Ideal Financial Solutions.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company will not be able to obtain a listing on the OTCQB and that, even if it obtains such listing, demand for the company’s common stock will not increase among institutional investors or other because of the price point of its common stock, the company’s current and prospective operations or market factors generally. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Signs New Agreement With Major Lender Management Company

Press Release Source: Ideal Financial Solutions, Inc. On Tuesday February 8, 2011, 7:00 am EST

LAS VEGAS, Feb. 8, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, has launched a new lender assistance program designed to aid both the borrower and lender who are in or near default. Under this new program Ideal will assist lenders in reducing their default costs while improving their relationship with struggling borrowers and help borrowers get back on their feet and current on their payments.

“Historically, lenders have responded to borrowers who were late on their payments with a ‘punish first and try to help later approach’, which has proven to be very costly in both customer relations and collections on loans that have gone into default,” said Steve Sunyich, CEO, Ideal Financial Solutions. “With Ideal’s new lender assistance program, if a borrower goes into default the first step is for us to do an in-depth financial analysis to see if they can more effectively manage and increase their cash flow by making better financial decisions. If the customer is in a desperate financial situation and bankruptcy is likely, we will help identify this for the lender so that they no longer waste money pursuing a lost cause. If the customer only needs financial help, the sooner the lender understands this and works with the customer the better for all parties.”

“We believe that this is yet another way we can take our existing technology and help Americans enhance their personal financial condition,” Sunyich added. “But this new partnership, which we have not named for competitive purposes, helps not only individuals but also the lenders who have suffered substantial losses due to these difficult times. The more losses the lenders suffer the less money they will loan and the slower the country’s financial recovery will be. This program is a strong fit with long-reaching benefits for all parties involved.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Returns to IFSL Stock Symbol; Resumes Active Trading

Press Release Source: Ideal Financial Solutions, Inc. On Monday February 7, 2011, 12:43 pm EST

LAS VEGAS, Feb. 7, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, is pleased to report that trading of our stock has resumed and our normal trading symbol, IFSL, has returned as well. A new rule was put into place January of this year by the DTCC for DTC-eligible Securities that created a delay, unforeseen by our securities counsel and our transfer agent, but has now been resolved.

Shareholders holding stock in certificate form or who have other questions may contact Ideal’s transfer agent at info@natco.org or 775-322-0626 for new certificates.

“At last we feel that we have this completely unexpected morass behind us,” said Steve Sunyich, CEO, Ideal Financial Solutions. “Now, we can begin to direct management attention needed for the trading matter to the numerous business development initiatives we’re working on. And we can now confidently publish news to the markets with the expectation that investors will be able to appropriately respond.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Shareholder letter from CEO, Steve Sunyich

Dear Shareholders,

Over the past month, we have experienced what I believe is the most difficult period in the history of our stock. Frankly, I’m angry and I equally understand your anger. This should not have happened.

But I also want to make it abundantly clear that this trading issue has nothing to do with anything we have done wrong. This is something that happened to us, a bizarre enforcement of a little used regulation so uncommon that our experienced counsel, transfer agent, and management team have never seen anything like it.

When stockbrokers tell our investors that the issue is our fault it’s both maddening and reckless. But I do understand that they too have never seen anything like this. Still, I wish they would pick up the phone and call us instead of perpetuating the misunderstanding.

I also want you to know that we are working all day, every day to make this happen. But we cannot control all the elements in the equation. We are spending exhaustive amounts of time and considerable dollars with our counsel to chip away at the bureaucracy and red-tape that’s in front of us. We are pressuring the decision makers from every angle, jumping through every flaming hoop immediately, and banging our fist on the table when we must.

We’re terribly sorry for those of you unable to trade our shares and we understand your rancor. But we also want you to understand that neither the delay nor the problem itself is due to us.

As CEO, I felt you needed to know that straight from me. I built this company from the very beginning and I will see it through this short term hurdle. We’ve got fantastic things going on right now which we have elected to hold off putting our press on as everything is being overshadowed by this trading issue.

Ideal Financial Announces Investor Conference Call

LAS VEGAS, Jan. 14, 2011 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSLD – News), a creator of various financial products and services for businesses and individuals has scheduled a conference call for investors on Wednesday, January 19, 2011 at 4:05 p.m. eastern, at the number below:

Investors are asked to email all questions in advance to ir@idealfsi.com. Management, including Chief Executive Officer Steve Sunyich and Chief Financial Officer Ben Larsen, will address as many questions as possible during the call. The call is an opportunity for investors to garner more information about the company’s new marketing initiatives, OTCBB up-listing status, new revenue opportunities and more. All questions will be considered and then narrowed down to comply with time constraints.

“Before our call I wanted to give our shareholders a brief update as to the irregularities in our stock’s recent trading,” stated Ben Larsen, CFO. “Despite having met all requirements by FINRA to execute our reverse split, unbeknownst to our SEC counsel and transfer agent the DTCC (The Depository Trust & Clearing Corporation) added a new rule which was enacted earlier this year and is causing the delay in trading. Our SEC counsel, stock transfer agent and I have been diligently working on getting this rectified but the timetable is determined by the DTCC. We believe it will be rectified in the very near future and we will update investors accordingly during next Wednesday’s call.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Ideal Financial Solutions to Execute 200-for-1 Reverse Split; Senior Management Forgives $250K

LAS VEGAS, January 5, 2011 – Ideal Financial Solutions, Inc. (OTC: IFSL), a creator of various financial products and services for businesses and individuals, today announced that it has determined to effect a two hundred-for-one (200:1) consolidation (a/k/a reverse split) of its common stock and Series A Preferred Stock to be effective as of January 6, 2011 at 6:00 A.M. Eastern Time.

The record date for the consolidation is January 5, 2011, at 11:59 p.m. Eastern Time. The consolidated common stock is expected to begin trading on a post-consolidation basis on January 6, 2011 on the OTC Pink Sheets.

“After long study and thoughtful consideration, we have decided to execute a 200-for-1 reverse split,” said Steve Sunyich, CEO, Ideal Financial Solutions. “We firmly believe that a higher stock price will assist in attracting institutional investors and others who would not consider a sub-penny equity. And despite our faith in our company and business model, without enacting a significant split, attaining such a price point would have required an exponential appreciation of unlikely proportions. We firmly believe this is the right move for Ideal Financial and its shareholders.”

Chief Financial Officer, Ben Larsen added, “We also discovered that it was imperative that we effectuate this reverse split in order to get our share-price at a level that would make it more appealing for a broker to file with FINRA a Form 15c-211 to initiate quotations on the OTC Bulletin Board. This is an important, purposeful step toward maturity as we move off the Pink Sheets and out of the sub-penny price range.”

In addition to this action, members of top management have forgiven $250,000 in accrued wages. “We know our future is tied to the company’s future and believe that the removal of these liabilities benefits the company and is in the long run more beneficial to us and all shareholders of Ideal Financial,” added Sunyich. “It is also important to note that we have significantly decreased the number of authorized shares as described in the full filing.”

Investors are encouraged to review the detailed filing on EDGAR and to contact Investor Relations for more information.

New Marketing Now Producing Over 500 New Memberships per Day, Potential Additional Annual Revenue in Excess of $7.5 Million

Ideal Financial Solutions, Inc. On Wednesday December 22, 2010, 7:00 am EST

LAS VEGAS, Dec. 22, 2010 — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, is pleased to report that the company’s new marketing programs are now producing over 500 new members per day on average. Based on previous conversion models, adding 500 new customers per day has the potential of generating over $7.5 million in annual recurring revenue, if member retention continues, among other variables.

“I can confidently state that we are now exceeding our internal expectations for this period in our re-launch,” said Steve Sunyich, CEO, Ideal Financial Solutions. “And we’re working diligently to create more long-term recurring members from these initial efforts to increase and optimize revenue. Moreover, we believe that we can continue and even increase daily membership totals.”

“It’s also important to note that these new memberships add to our considerable existing revenue model of current members,” Sunyich added. “We are very, very pleased to say the least and excited to hit the ground running in 2011 with much of the hard work of our transition behind us and a renewed focus on attracting and monetizing new customers. Many of the man-hours spent on getting us here will now be applied to perfecting our model, penetrating new revenue arenas, and streamlining expenses.”

New Memberships Double in Second Week of New Marketing

Ideal Financial Solutions, Inc. On Thursday December 16, 2010, 7:00 am EST

LAS VEGAS, Dec. 16, 2010 — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, reports that the company has doubled the number of new Ideal Financial club members added daily in the past week. Since resuming marketing efforts following a shift to the e-check payment platform memberships have risen from a hundred new memberships to over several hundred per day.

“It’s satisfying to see our membership growing rapidly again and to watch the synergy of effective new marketing, reliable payment processing, and consumer interest,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “Everyone said it could not be done, however I’m pleased to report we’re definitely on track and growing at a faster rate than last year with this new payment model.”

“It is important to note that we have enjoyed year-over-year revenue growth with almost no marketing effort as we transitioned away from the problematic credit card payment processing,” Sunyich stated. “It basically means that our growth was sustained by dedicated customers who continued to use our unique cash flow management service and have shared it with their friends and family. This is a result of the loyalty and quality of our members as well as our services.”

“And now we’re steadily ratcheting our marketing back up to peak levels with the e-check payment system which we trust much more,” Sunyich added. “For decades, checks have been a reliable, widely accepted form of payment that doesn’t create adverse interest on the principal payment. Comparatively, credit cards are a relatively newer model that is designed to offer easy credit to the undisciplined buyer who thinks only of buying now and paying later, often without fully understanding the consequences. In addition, it is mired with fraud issues affecting even the largest online marketing companies which become victim to the rampant consumer purchase scams. Our move to e-checks gives Ideal and our buyers the security of a federally regulated system without interest on their payments and the convenience and ease-of-use of a credit card.”

Ideal Financial Solutions Back to Adding Over a Hundred New Club Members Daily

Press Release Source: Ideal Financial Solutions, Inc. On Wednesday December 8, 2010, 7:00 am EST

LAS VEGAS, Dec. 8, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, reports that the company is once again adding in excess of a hundred new Ideal Financial club members daily, and that transactional volume is generally increasing day-to-day. All of these transactions are being processed using Ideal’s new e-check platform, effectively completing the migration away from riskier credit card payments.

“We’re excited to be back processing payments and creating new club members of Ideal Financial’s suite of services,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “We can tell from looking at the consumer and economic data that outstanding debt is still an enormous issue for many Americans. Our product is an effective remedy for those who take advantage of the program.”

“We’re exceedingly pleased to see our new e-check payment architecture effectively processing the results of our renewed marketing programs,” said Brian Jensen, VP of Marketing for Ideal Financial Solutions, Inc. “It’s satisfying that we are doing this through an e-check platform based on real dollars in an individual’s bank account and not a credit card that leads to the type of ‘pay it later’ spending that our program seeks to control.”

“2010 has been a volatile year but we have turned a corner and are now in an excellent position for expanding our reach to even more customers. We will continue to help more people through our new marketing campaigns and partners,” Sunyich added.

“It is important to note that in our business customers can come and go. When you are dealing with people who have not always managed their finances effectively new ideas and concepts sometimes take a while to be accepted. Because of this, not every transaction will result in a recurring membership,” Sunyich added. “However, adding only 100 new customers per day has the potential of generating over $1.5 million in recurring revenue annually. We are already doing more than this daily and we have just barely reignited our marketing.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Resumes Full Marketing Initiative

LAS VEGAS, Dec. 1, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, reports that the company’s move to an e-check based payment system has already proved valuable and offers greater opportunities in new markets, allowing it to resume its marketing efforts.

“Our transition to the e-check system is complete from a technical standpoint though we will continue to expand it as our business does,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “And now that we have our new billing system in place to capture and monetize new customers again we plan to ramp back up our marketing efforts. Reducing the risk of fraud in Internet transactions has been a slow and tedious process, but we feel our efforts will yield long-term lasting results.”

“Our goal is to exceed our peak 2009 marketing levels by the end of this year with a safer, more durable payment system,” Sunyich added. “We’re thrilled to be back in full-swing, helping consumers save money and deal with harmful debt. We greatly appreciate the patience of our shareholders and our customers as we made this necessary upgrade.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Senior Management Engage in Stock Purchase at Premium to Market

LAS VEGAS, Nov. 18, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, reports that senior members of the management team and other employees have opted to convert debt owed to them by the company into shares of common stock of the company.

With the authorization of the Board of Directors, Ideal Financial employees have agreed to convert wages accrued previously into shares of common stock of the company. A total of $501,000 in back-pay that is presently carried on the balance sheet as a current liability will thus be converted into a total of 125,500,000 shares of common stock at a price over current market of $0.004, which results in a gain of $313,125 from forgiveness of debt based on the current price.

“Quite some time ago, members of management accrued significant amounts of unpaid wages that they deferred to allow the company to capitalize what has proven to be a strong growth opportunity for Ideal,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “Now, as we prepared to begin paying the amounts due, our management unanimously suggested a desire to receive shares in lieu of monies owed and agreed to accept them at a premium to the current share price in hopes of an increased price per share in the future.”

Sunyich added, “As we proceed with the process of seeking a broker to file a Form 211 with FINRA to commence trading on the Over-The-Counter Bulletin Board, we wanted to make our investors aware of these events. We would also like to explain our stock structure. We have eight billion shares of common stock authorized, of which 4.3 billion issued and outstanding. In addition, it is important to realize that we have 500 million shares reserved for a stock incentive plan, 2 billion reserved for issuance upon conversion of preferred stock and approximately 480 reserved for outstanding warrants. Therefore, the actual number of authorized, but un-issued, shares available is only 565,444,167, which we have no current plans to issue and do not expect to issue unless required or for a value-building event such as an acquisition.”

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Files Third Quarter Financials

LAS VEGAS, Nov. 16, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, has filed its third quarter financials on Form 10Q with the Securities and Exchange Commission. The audited financials may be viewed online on the SEC’s EDGAR website and our corporate site: www.idealfsi.com.

“The third quarter of 2010 has been a transitional period with unique and various challenges that have resulted in a reduction of revenue, a streamlining of expenses and groundwork for the future. We have reported revenues of $595,364 and a net loss of $159,011 for the quarter,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “As would be expected, our advertising and marketing expenses have decreased commensurate with our reduction in revenues. We are pleased that during this downturn in our operations and in a time of economic turmoil, we have been able to fund operations with revenues and refrain from using stock or debt to fund our company.”

“We also believe it is important to report that a significant portion of the reduction in revenue in this period was due to our proactive transition away from fraud-laden online credit card payment systems to the federally regulated e-check systems,” added Ben Larsen, Chief Financial Officer. “Interest in our suite of services did not subside, rather, only our ability to process payments related to demand has been interrupted. Nonetheless, our move to more secure payments will be a long-term beneficial strategy for Ideal Financial and its growth. Moreover, we have several new marketing companies preparing to work with us who agree.”

“For years we refused to accept payments by credit card because our goal was to help people get out of debt, not to put them deeper into debt,” said Sunyich. “Most would agree that high-interest credit card debt is one of the main problems many middle income families are struggling with in this difficult economy. Additionally, as we migrate our current club members to our new payment platform we plan to resume marketing to new clients.”

“In summation, this has been an important quarter given the changes we’ve made to our payment model. Our current cash position is $187,356, we have a large merchant reserve receivable of $559,097, and projected revenues remain positive,” Larsen stated.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

15-Nov-2010

Quarterly Report

Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Statements

This Quarterly Report on Form 10-Q (this “Report”) contains various forward-looking statements. Such statements can be identified by the use of the forward-looking words “anticipate,” “estimate,” “project,” “likely,” “believe,” “intend,” “expect,” or similar words. These statements discuss future expectations, contain projections regarding future developments, operations, or financial conditions, or state other forward-looking information. When considering such forward-looking statements, you should keep in mind the risk factors noted in the section entitled “Risk Factors” below and other cautionary statements throughout this Report and our other filings with the SEC. You should also keep in mind that all forward-looking statements are based on management’s existing beliefs about present and future events outside of management’s control and on assumptions that may prove to be incorrect. If one or more risks identified in this Report or any other applicable filings materializes, or any other underlying assumptions prove incorrect, our actual results may vary materially from those anticipated, estimated, projected, or intended.

Unless the context requires otherwise, all references to “Ideal,” “we,” “Ideal Financial Solutions, Inc.,” or the “Company” in this Report refer to Ideal Financial Solutions, Inc. and all of its consolidated subsidiaries.

Company Overview

We provide a suite of online, subscription-based software solutions for debt elimination, cash management, bill payment and wealth creation. In addition, these programs come with debt reduction coaching and customer service.

Our principal product offering is our Cashflow Management Tool, which has two components. The first is a debt management and reduction software called iDebtManager. iDebtManager is a web-based application used by customers to organize a debt payment plan. The second is called iBillManager, which interfaces with a third-party, electronic bill-payment system called Metavante (recently acquired by Fidelity), which uses electronic debit transactions to automate all bill payments for customers.

We currently provide Internet-based debt management and wealth building services to over 80,000 customers. We plan to continue to build upon our success, strengths, and reputation as a leading and reliable provider of automated finance management software. With the success in our marketing campaigns, we have been able to see a large increase in revenues and profitability over the last few years, which have allowed us to pay off our interest-bearing debt, expand our management team to further our growth and expand our pursuits to increase stockholder value through greater market penetration, additional services and profitability.

Management believes that we are well positioned in the marketplace as a supplier of subscription-based cash management services in all fifty states. By leveraging the existing scalability of our system, our strategic marketing partners and world-class customer service partners, we believe that we can continue to grow at a strong rate over the long term.

Online subscriptions to our services mainly come from potential customers seeing an offer for our services on the websites of third-party vendors, referred to as lead providers. The websites contain a description of our services, the terms and conditions of our agreement with the customer, the customer’s agreement with those terms and conditions by a click on the website and a link to a credit card payment web page.

Since credit card fraud is so prevalent on the Internet, one solution the Company has implemented is to accept payment for their service by eCheck. The acceptance of payment by check is governed and protected by the federal government. Beginning in July of 2010, all of the Company’s new business is through eCheck. This may limit expansion of, and even lead to contractions in, our revenue.

General Outlook

We have generated a net loss during the third quarter of 2010 ended September 30, 2010, which is a change from the net income generated in the second quarter of 2010 but contributes to total net loss for the nine months ended September 30, 2010. Revenues of our services have decreased as we have begun the process of migrating our business from credit card sales to the eCheck or Check 21 system. In addition, our accrued liabilities and total expenses for the nine months ended September 30, 2010 have increased due to a fine in connection with excessive charge-back refunds on our VISA account. We are currently negotiating with VISA to resolve the issue and hope to reduce the fine assessed.

We have completed our registration with the SEC under the Securities Exchange Act of 193 and anticipate that our stock will be traded on the OTC Bulletin Board after a broker files the required forms with FINRA. We have also increased our customer service footprint by hiring a consultant with over 25 years experience with the anticipation of building an in-house customer service facility to better serve our customers.

Finally, we are branching our marketing efforts into new areas including providing our services to the clients of companies that specialize in offering loans including payday loan companies, credit unions and mortgage companies.

Revenues and Cost of Revenues

Revenues are achieved through offering subscriptions to our various online applications for automating debt reduction, cash management and wealth building. Revenues from sales of our services for the three months ended September 30, 2010 were $595,364, a decrease of $1,352,164 from $1,947,528 for the three months ended September 30, 2009.

Following the first quarter of 2010, we incurred a high volume of charge-backs on credit card transactions. We determined that this was caused by one particular lead provider who omitted our customer service contact information and telephone number from the terms and conditions of our agreement on their website. Without this customer service telephone number, customers, who normally would have contacted the Company and requested a refund, instead were left with no option other than to contact their bank to request a charge-back to their credit card. Upon identifying this problem, we immediately terminated our relationship with this lead provider. We have also changed our method for receipt of payment from credits cards to eCheck or Check 21 system. Our revenues for the quarter ended September 30, 2010 have decreased as a result of the termination of this marketing partner and change of our method for receiving payments; however, we are seeking to establish relationships with new lead providers and address credit card processing issues and have some promising contacts.

Expenses

Total operating expenses for the three months ended September 30, 2010 were $754,400, a decrease of $962,746 from expenses of $1,717,146 for the three months ended September 30, 2009. The decrease in operating expenses was due to decreases in all categories of operating expenses commensurate with our revenues for the three months ended September 30, 2010 as compared with the three months ended September 30, 2009 with the exception of the $707,500 fine that was included in general and administrative expense and salaries.

Our marketing expenses decreased by $869,194, to $5,244, in the three months ended September 30, 2010, from $874,438 in the three months ended September 30, 2009. This decrease in marketing expenses is a result of ceasing our affiliation with a certain lead provider and relying upon repeat customers, which require no marketing expenditures. Our customer service expenses decreased by $29,018, to $174,345, in the three months ended September 30, 2010 from $203,363 in the three months ended September 30, 2009. The increase in customer service expense is due to a new initiative by the Company to expand and improve our customer service.

Expenses relating to salaries increased by $69,689, to $230,294, in the three months ended September 30, 2010 from $160,605 in the three months ended September 30, 2009 as a result of adding new employees to payroll. Expenses relating to professional fees decreased by $93,782, to $113,314, in the three months ended September 30, 2010 from $207,096 in the three months ended September 30, 2009 due to the expenses related to reporting with the SEC from additional accounting staff, audit and attorney fees. Our general and administrative expenses decreased by $40,441, to $231,203, in the three months ended September 30, 2010 from $271,644 in the three months ended September 30, 2009. The decrease in general and administrative expenses is due to decreases in overall operations.

Our other expenses decreased because interest expense was $0 in the three months ended September 30, 2010 as we have no interest-bearing debt.

For three months ended September 30, 2010, we have reported net loss of $156,559, which represents a change of $388,279 compared to our net income of $231,720 for the three months ended September 30, 2009. The principal drivers of this decrease in net income are: decrease in new customer sales, revenue coming out of deferral and being recognized and a reduction in most expenses, offset by the accrual of a fine.

Results of Operations – Nine Months Ended September 30, 2010 and 2009

The following discussions are based on the consolidated balance sheets as September 30, 2010 and statements of operations for the nine months ended September 30, 2010 and 2009 and notes thereto.

Revenues and Cost of Revenues

Revenues from sales of our services for the nine months ended September 30, 2010 were $5,606,155, an increase of $442,134 from $5,164,021 for nine months ended September 30, 2009. Sales in the first half of 2010 increased year-over-year due to a partnership with a new marketing affiliate who aggressively found new customers.

Following the first quarter of 2010, we incurred a high volume of charge-backs on credit card transactions. We determined that this was caused by one particular lead provider who omitted our customer service contact information and telephone number from the terms and conditions of our agreement on their website. Without this customer service telephone number, customers, who normally would have contacted the Company and requested a refund, instead were left with no option other than to contact their bank to request a charge-back to their credit card. Upon identifying this problem, we immediately terminated our relationship with this lead provider. Our revenues for the nine-months ended September 30, 2010 were not significantly harmed by this termination; however, we experienced a decline in revenue in the three months ended September 30, 2010 and expect to see a decrease for the remainder of 2010 as we seek to establish relationships with new lead providers and address credit card processing issues.

Expenses

Total operating expenses for the nine months ended September 30, 2010 were $5,983,040, an increase of $1,625,098 from $4,357,942 for the nine months ended September 30, 2009. The increase in operating expenses was due to increases in most categories of operating expenses commensurate with our increase in revenues for the nine months ended September 30, 2010 as compared with the nine months ended September 30, 2009 and a fine assessed against the Company.

Our marketing expenses increased by $33,349, to $2,577,464 in the nine months ended September 30, 2010, from $2,544,115 in the nine months ended September 30, 2009. This decrease in marketing expenses is a result of a decrease in new customers, as our marketing expenses largely consist of the fee we pay to referral sources for customer leads. Our customer service expenses decreased by $90,515, to $460,080, in the nine months ended September 30, 2010 from $550,595 in the nine months ended September 30, 2009. The decrease in customer service expense is due to increased scrutiny of the activity and requirements of our customers and from the overall reduction of new customers.

Expenses relating to salaries increased by $337,246, to $721,164, in the nine months ended September 30, 2010 from $383,7918 in the nine months ended September 30, 2009 as a result of adding new employees to payroll. Expenses relating to professional fees increased by $81,576 to $510,271 in the nine months ended September 30, 2010 from $428,695 in the nine months ended September 30, 2009 due to the expenses related to reporting with the SEC from additional accounting staff, audit and attorney fees. Our general and administrative expenses increased by $1,263,442, to $1,714,061, in the nine months ended September 30, 2010 from $450,619 in the nine months ended September 30, 2009. The increase in general and administrative expenses is due to increases in overall operations and the accompanying expenses and the assessment of a fine of $707,500.

Our other expenses decreased because interest expense was $0 in the nine months ended September 30, 2010, as we have no interest-bearing debt.

For nine months ended September 30, 2010, we have reported a net loss of $371,633, which represents a decrease of $749,481,137,7614 compared to our net income of $766,130 for the nine months ended September 30, 2009. Our net loss is largely due to the accrual of a fine assessed to us for excessive credit card refunds of $707,500, which is included in general and administrative expenses.

Liquidity and Capital Resources

Cash Flow

We used $123,039 in cash for operations during the nine months ended September 30, 2010 compared to obtaining $750,834 from operating activities during the nine months ended September 30, 2009.

For the nine months ended September 30, 2010, our primary source of cash has continued to be from operations. We used cash to pay down $124,871 in accounts payable, but used cash to fund a large increase in accrued liabilities of $729,132 for which the majority is an accrual of a probable fine related to excessive refunds on merchant accounts. We reduced accrued salary to the CEO and President by transferring the title of our land to them. Accrued wages were reduced by the value of the land, $70,870. With a decrease in new customers, our deferred revenue has come out of deferment providing $147,665 in cash. Merchant reserves have increased as new online payment systems have been put into place requiring cash of $272,253. We used $18,461 in cash to invest in computer and phone equipment and had no financing activities.

For the nine months ended September 30, 2009, we obtained cash through operations and an increase to deferred revenue of $183,140 and an increase in accounts payable of $73,047 and used it to pay $171,537 in accrued liabilities, $207,685 in cash was used to accommodate increases in merchant reserves.

For the nine months ended September 30, 2009, our primary source of cash was from operations. We freed up cash by paying for services with common stock valued at $79,005 and an increase in accounts payable of $73,047. In 2009, because of our new model for lower cost subscriptions rather than high priced service for a few individuals, we experienced a large increase in revenue and consequently an increase in deferred revenue $183,140. Similarly, merchant reserves increased as revenues increased, which used $207,685 in cash. We also used $102,280 to purchase land, computer and phone equipment. Finally, financing activities included $147,319 of cash to redeem 62,294,467 shares of common stock and place them in treasury, a loan of $24,238 to employees as interest bearing notes and we paid off $279,851 in notes payable.

Capital Expenditures.

We expect capital expenditures during the next 12 months to include upgrades to our software product or the purchase of new software. We will need to fund such expenditures with revenues or through borrowing or by selling equity securities.

Current and Expected Liquidity.

As of September 30, 2010, we had cash and cash equivalents of $187,356 and current assets of $754,979. As of September 30, 2010, we had current liabilities of $1,992,377, which is made up of $199,406 in accounts payable, $1,591,493 in accrued liabilities, $184,248 in deferred revenue and $17,230 in notes payable, creating a working capital deficit of $1,237,398.

Our $1,591,493 in accrued liabilities as of September 30, 2010 is made up of $682,027 in accrued salaries earned by the CEO, COO and President during the period 2004-2007, $83,681 in accrued refunds, $118,285 is accrued payroll and other miscellaneous liabilities and $707,500 in a fine assessed against the Company for excessive credit card refunds. The Company’s legal counsel is currently evaluating the fine and is in negotiations to resolve the balance and terms of payment, if any; however, payment has been deemed “probable” and therefore was accrued.

As of December 31, 2009, we had cash and cash equivalents of $328,856 and current assets of $640,700. As of December 31, 2009, we had current liabilities of $1,611,116, which is made up of $328,743 in accounts payable, $933,230 in accrued liabilities, $331,913 in deferred revenue and $17,230 in notes payable, creating a working capital deficit of $970,416.

Our $933,230 in accrued liabilities as of December 31, 2009 is made up of $783,054 in accrued salaries earned by the CEO and President during the period 2004-2007, $62,547 in accrued refunds and $87,629 in accrued payroll and other miscellaneous liabilities. The accrued salary does not bear interest, has no payment schedule or priority and is paid out of profits when management believes operations will not be impacted negatively.

Our cash resources are not sufficient to meet our operating needs for the next 12 months unless we are able to generate positive cash flow from operations. Otherwise, we will be required to seek outside capital funding.

We have relied on cash from operations as the sole source of cash for the past three years. We have used our positive cash flow from the last two years to pay down external debt and begin paying down accrued salaries and other liabilities, while increasing operations and staff and commencing the process of registering with the SEC.

Due to a streamlined business model and corporate structure, our fixed cash requirements are between $200,000 and $250,000 per month; we currently are able to meet these cash requirements through revenues from our current customers, which generally generates $350,000 to $650,000 in cash per month. Even with increased expenses associated with being a reporting company, we expect to be able to experience positive cash flow to cover planned operations (but not extraordinary events) if operations continue at current levels. Because of recent changes in credit card merchanting rules and the Company’s recent loss of a significant credit card processing relationship, there is a risk that net cash flow will not continue at current levels during the remainder of 2010, and we may be required to seek additional capital and reduce expenditures.

Due to recent changes in credit card merchanting rules and regulations, certain online activity has become limited. As a result, our total online activity in relation to total sales is limited, which may limit our access to cash for operations. In addition, as previously described, we experienced a result a high volume of chargebacks on credit card transactions in early 2010, which lead to increased minimum merchant reserve levels in the second quarter of 2010, as evidenced by the $272,253 in cash used to finance our merchant reserves. We expect merchant reserve requirements to remain high into the future. We have taken steps to remedy this new limitation by seeking new avenues of electronic payment such as ACH and eCheck options. We believe that these remedies will permit the Company to offset most of the effect of the changes in merchanting rules and increases in reserve requirements in the short term and create an environment for growth long-term.

We also lost our relationship with this same credit card processor as a result of the chargebacks in 2010, and were notified of a related $707,500 fine. We may pursue relationships with other credit card processors and, since our marketing, customer service and other expenses generally decrease proportionately with revenue, we expect to be able to offset much of the reduction in cash receipts with reductions in cash expenses. However, until we can provide credit card processors with assurance that our transactions will not result in significant chargebacks and can enter into additional processing relationships, these credit card processing limits may harm our cash flow during the remainder of 2010.

To the extent we experience a net reduction in cash flow, or are unable to reduce or negotiate extended payment terms for the $707,500 fine, we may be required to raise additional capital. In the event that we need additional capital, because we do not have traditional assets such as equipment, inventory or trade receivables, our access to traditional institutional financing is limited; however, we believe that any effort to raise additional capital would benefit from our absence of significant external debt, guaranties, off-balance sheet financing or similar long term liabilities. To raise additional capital, we would need to issue debt and/or equity securities, including potentially warrants and convertible securities. We do not have any commitments from any party to provide any such capital but do believe we could raise additional capital if needed.

Risk Factors

Investing in our common stock involves a high degree of risk. You should carefully consider the risks described below, and all of the other information set forth in this Report before deciding to invest in shares of our common stock. In addition to historical information, the information in this Report contains forward-looking statements about our future business and performance. Our actual operating results and financial performance may be different from what we expect as of the date of this Report. The risks described in this Report represent the risks that management has identified and determined to be material to our company. Additional risks and uncertainties not currently known to us, or that we currently deem to be immaterial, may also materially harm our business operations and financial condition.

Our accountants have included an explanatory paragraph in our annual audited financial statements regarding our status as a going concern.

Our financial statements included in the Report have been prepared on the assumption that we will continue as a going concern. Our independent registered public accounting firm has stated that it substantially doubts our ability to continue as a going concern in a report dated as of August 16, 2010. This doubt is based on the fact that, as of December 31, 2009, we had a stockholders’ deficit of $859,098, and current liabilities exceeded current assets by $970,416. In addition, during the second quarter of 2010, we incurred a $707,500 charge for alleged credit card fines and penalties incurred in excess of the reserves held by a merchant.

Our operating results have fluctuated significantly in the past and will continue to fluctuate in the future, which could cause our stock price to decline.

Our operating results have fluctuated significantly in the past, and we believe that they will continue to fluctuate in the future, due to a number of factors, many of which are beyond our control. Factors that may affect our operating results include the following:

? additions and losses of customers;

? additions or losses of marketing and referral partners, or changes in the number or quality of clients referred by continuing marketing and referral partners;

? our ability to enhance our services and products with new and better functionality;

? costs associated with obtaining new customers, improving our products and expanding our management team and number of advisors;

? new product announcements or introductions or changes in pricing by our competitors;

? technology and intellectual property issues associated with our products; and

? general economic trends, including the level of concern by the general public about debt and debt reduction.

If in future periods our operating results do not meet the expectations of investors, our common stock price may fall.

We may be unable to raise capital needed to pay current liabilities or for operations going forward or may be required to pay a high price for capital. Due to our large working capital deficit of $1,237,398, we may not have enough capital to fund operations.

As of September 30, 2010, our current liabilities exceeded our current assets by $1,237,398. We may need as much as $1 million from operations or financing in order to pay obligations and continue operations. We also expect our general and operating expenses to increase by approximately $150,000 in 2011 as we become subject to the public company reporting requirements, and we expect that amount to increase significantly in late 2011 as we become subject to certain internal control requirements.

If cash generated from operations does not increase as expected, or we experience unexpected increases in expenses, we will likely need to raise additional capital. We may not be able to raise the additional capital needed or may be required to pay a high price for capital. Factors affecting the availability and price of capital may include the following:

? the availability and cost of capital generally;

? our financial results;

? the experience and reputation of our management team;

? market interest, or lack of interest, in our industry and business plan;

? the price and trading volume of, and volatility in, the market for our common stock;

? our ongoing success, or failure, in executing our business plan;

? the amount of our capital needs; and

? the amount of debt, options, warrants and convertible securities we have outstanding.

We may be unable to meet our current or future obligations or to adequately exploit existing or future opportunities if we cannot raise sufficient capital, which in the long run may lead to a contraction of our business and losses.

We are dependent on a concentrated number of referral sources, and a material reduction of new referrals from any of our significant referral sources would harm our financial results. Our relationships with our most significant lead provider in 2009 as terminated in 2010, and a separate relationship that accounted for over 90% of our revenue in the first quarter of 2010 was terminated in the second quarter of 2010.

Historically, a significant portion of our revenues has been referred through a limited number of lead providers. In August 2009, our relationship with a lead provider that had referred to us customers accounting for 83% of our new client revenue during the first eight months of 2009 terminated. In April, 2010, our relationship with a lead provider that had referred to us customers accounting for over 90% of our new client revenue in the first quarter of 2010 was terminated. On average, we lose approximately 20% of our new customers per month and retain only about 20% of new customers longer than five months. As a result, the termination of this relationship has lead to declining growth in the . . .

Ideal Financial Solutions Adds LifeLock to Help IFS Members Stay Safe

LAS VEGAS, Nov. 8, 2010 — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL), a creator of various financial products and services for businesses and individuals, has entered into an agreement to be able to offer LifeLock’s personal identity protection program to Ideal’s robust suite of services.

The LifeLock Identity Alert(TM) system provides it’s customers a broader identity coverage, greater control and early notification of both credit and non-credit related identity threats. LifeLock’s advanced detection system identifies an application for credit or services using any piece of the customer’s identity information. LifeLock can then alert their customer of the application by e-mail, postal mail, and/or phone. If the application is fraudulent, the LifeLock remediation team will take action to help protect the customer’s good name and credit.

“The addition of LifeLock’s protection programs is yet another reason to become and continue to be a club member of Ideal Financial Solutions,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “It’s a perfect complement to our goal of helping individuals decrease debt, increase cash flow and improve their credit score. We care about the financial and general well-being of our club members and to that end, identity protection from the market leader is the right fit for our valued members.”

About LifeLock:

LifeLock is an industry leader in the rapidly growing field of identity theft protection. Based in Tempe, Arizona, the company is led by an exciting leadership team that has driven the company to numerous awards and honors in a few short years. LifeLock is backed by Bessemer Venture Partners, one of the leading venture capital firms in the world. The company serves tens of thousands of consumers in every state of the union, Puerto Rico and the U.S. Virgin Islands.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Adds Prosper Corporation to Enhance Member Experience and Retention

LAS VEGAS, Nov. 3, 2010 — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, has entered into an agreement to add guidance and curricula provided by Prosper Corporation (“Prosper”) for its financial educational services. Under the agreement, Prosper would provide educational services and personalized assistance to Ideal Financial subscribers, helping them to create more positive results.

“Prosper’s proven methods have helped some of the top brands in the world increase their successes and relationship with their customer base,” stated Chris Sunyich, President, Ideal Financial Solutions. “The axiom that it is far more expensive to acquire a new customer than it is to keep one is perhaps best exemplified in what can be a mercurial online business world. Adding imperative and greatly valued services such as Prosper’s to our already dynamic service package should increase member retention and invariably profits. We are most pleased to have found this synergy.”

“We are really looking forward to working with Ideal customers by helping provide them with continued education for the management of their cash flow,” said Eric Dahl, Director of New Business for Prosper Corp. “Ideal’s business model and typical member is a strong fit for Prosper and we look forward to helping everyone we can.”

About Prosper:

Since its inception, Prosper has served two equally important purposes: to help our partners reach farther with their brands, and to help our students realize their potential and achieve a better life. Their track record speaks for itself: Prosper has mentored more than 70,000 students in more than 70 countries, while supporting and enhancing their partners’ brands. By distilling the philosophies of expert partners into structured curricula; providing one-on-one coaching; and focusing on results rather than theory, Prosper helps students develop entrepreneurial skills, get out of debt, develop added sources of revenue, and more. Prosper was founded in 1999, and since then has become the most trusted name in one-to-one personalized education. Prosper currently focuses its offerings on real estate and stock market investing, entrepreneurship, e-commerce, personal development, and personal finance.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward-Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Expands Online Marketing Effort With Cutting Edge Offers

Press Release Source: Ideal Financial Solutions, Inc. On Monday November 1, 2010, 7:30 am EDT

LAS VEGAS, Nov. 1, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, is pleased to report that the company has increased its online marketing campaign via a partnership with Cutting Edge Offers, one of the leading affiliate marketers in the industry.

“Adding Cutting Edge to our stable of top-tier partners is another in a string of business development enhancements we’ve been making,” stated Chris Sunyich, President, Ideal Financial Solutions. “We are focused on getting Ideal’s product line and services in front of every potential customer we can and to that end, are engaging the best of the best in traffic and marketing. We are most enthusiastic as to what Cutting Edge could mean to our business based on the track record of success at both firms.”

“We are very excited to be working with Ideal Financial,” said Jon Romig, Director of Business Development for Cutting Edge Offers. “Their product is timely and targeted to the millions who are suffering in this difficult economy. We are eager to use our considerable marketing resources to bring Ideal’s offerings to this demographic.”

About Cutting Edge:

Cutting Edge Offers is a premier affiliate network and division of Cutting Edge Media, Inc. We have earned a reputation among affiliate marketers for providing excellent service. We are committed to bringing our publishers the highest-converting online offers available and delivering high-quality traffic and unparalleled optimization capabilities to our advertisers.

Formerly known as The BizOpp Network, Cutting Edge Offers continues to represent the work-from-home industry where our nearly twenty years of experience is unsurpassed. We have also expanded into a number of other markets, including education, health and wellness, finance, and insurance.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Engages Top Marketing Firm

Press Release Source: Ideal Financial Solutions, Inc. On Thursday October 28, 2010, 7:00 am EDT

LAS VEGAS, Oct. 28, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News), a creator of various financial products and services for businesses and individuals, is pleased to report that the company has entered into a marketing agreement with RevEngine, a subsidiary of Selling Source, an industry pioneer and leader in the digital marketing services and data solutions markets to companies as large as the Fortune 50.

“We believe Rev Engine is the perfect partner as we continue to grow our business and revenue opportunities,” stated Steve Sunyich, CEO, Ideal Financial Solutions. “Our products and services have a strong track record that suggests to us that we can find traction in other markets. RevEngine allows us to pursue these new opportunities in a powerful way, leveraging their proven methods and bringing our products to a broad market of new consumers.”

About RevEngine:

RevEngine embodies the future of affiliate marketing. We have aligned a full-service advertising agency and extensive affiliate network dedicated to delivering an incomparable performance marketing experience. Specializing in consulting and full program management built on solid partnerships, the company focuses on business strategy, process and structure to yield short and long-term ROI.

The Network creates and nurtures partnerships between publishers and leading advertisers for advantageous performance-driven marketing programs. As the primary distribution channel and agency of record for a wide-ranging array of offers, in virtually every vertical, these relationships produce profitable results. By providing the underlying technology, unparalleled affiliate expertise with industry-leading management and savvy statistic tools, coupled with transparent performance analytics, The Network offers a distinct advantage for optimal ROI and traffic monetization.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Becomes SEC Reporting Company

LAS VEGAS, Oct 19, 2010 (GlobeNewswire via COMTEX) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL), a creator of various financial products and services for businesses and individuals, is pleased to report that its Form 10 registration statement filed with the Securities and Exchange Commission (SEC) became effective on October 18, 2010. As a result of the effectiveness of the Form 10, Ideal Financial Solutions meets the requirements for trading on the Over-the-Counter Bulletin Board (OTCBB) and would expect to begin trading on the OTCBB in the near future.

“We’re extremely pleased to officially become a fully reporting company and look forward to trading on the OTCBB,” stated Steve Sunyich, President, Ideal Financial Solutions. “It’s a tremendous achievement for our team and our shareholders, and we thank everyone who endured the wait. We continue to strive to be as transparent as possible and to report our successes to the market.”

Ideal Financial CFO, Ben Larsen added, “After a considerable effort and a few delays, I am very pleased that we have reached this major milestone. We are committed to maintain the momentum by growing our customer base, cutting costs, and improving shareholder value.”

About Ideal Financial Solutions

Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company will not begin trading on the OTCBB immediately, or at all, in light of the fact that the timing and fact of change from the Pink Sheets to the OTCBB is controlled by market makers and the OTCBB, rather than the company. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

This news release was distributed by GlobeNewswire, www.globenewswire.com

Ideal Merchant Services Blends Job Opportunities With Business Development

Press Release Source: Ideal Financial Solutions, Inc. On Monday October 4, 2010, 7:00 am EDT

LAS VEGAS, Oct. 4, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (PinkSheets: IFSL – News), a creator of various financial products and services for businesses and individuals, reports that early reaction to its Ideal Merchant Services (IMS) division has been strong.

IMS provides commission opportunities to Ideal’s club members and non-club members alike who wish to introduce IMS’s low-cost, credit card processing solutions to businesses in their area. Those who do so receive residual commissions on all future transactions.

“IMS was initially set up to open the door to small business so we could introduce employers to our new Human Resource program www.idealfinancialhr.com. We felt this was a great way to help our club members earn extra income at local business where they are already doing business by helping them reduce their credit card processing costs. The mutual benefit to the merchant, the member, and Ideal creates a rare win/win/win situation,” stated Ideal Financial Solutions CEO, Steve Sunyich. “The good news is we are seeing a very high level of interest from those who have seen the potential and ease of this opportunity.

Members of Ideal Merchant Services simply offer our guaranteed lower-cost solution for credit card processing at any business where they are already a customer, leveraging the existing relationship.

“Job loss is a big problem in our country and card processing fees are critical to any volume business. We see the same perfect storm forming that launched Ideal Financial Solutions as the economy turned,” Sunyich added. “Now, with the economy still troubled and unemployment so high, individuals need income opportunities. IMS provides that and they don’t have to buy in to a network. The residual monthly income can add up quickly.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Enters Into a Strategic Alliance With New Benefits

LAS VEGAS, Sept. 27, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News) announced today it has entered into a strategic alliance with New Benefits located in Dallas, Texas. New Benefits is a twenty-year old company that develops, markets and distributes cost-containment benefits to over 3000 businesses representing over twenty million consumers nationwide.

As part of this alliance, Ideal will be able to offer three of New Benefits’ products to club members. This package includes Life Lock(TM), one of the most respected identity theft programs in the industry, as well as discount legal and tax services.

“New Benefits offers some of the most innovative employee-based products and services that I have seen in the entire industry,” stated Steve Sunyich, CEO of Ideal Financial Solutions. “We are excited to be able to expand our products and to be working with such a great group. We believe Life Lock(TM) will soon become a household name and we are glad to give our customers access to their service.”

For more information please join us on our daily Conference Calls:

Time: 10:00 AM Pacific Time Monday — Friday

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward-Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions in Final Negotiations With Leading Human Resources Firm

LAS VEGAS, Sept. 20, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News) announced today that it is in final negotiations with a leading human resources firm to include elements of the company’s best services in the Ideal Financial H.R. (www.idealfinancialhr.com) suite of services. By adding the company’s benefits, Ideal Financial H.R. would increase appeal to prospective members and enhance member retention. The prospective human resource partner currently provides assistance to 20 million members and 3,000 different companies.

Ideal Financial H.R. is a human resources supplement provided to existing human resource entities which allows their employees to stabilize and enhance their personal finances, thus reducing distractions in the workplace related to financial concerns that the Federal Reserve Bank estimates on average consumes 20 work hours per month.

“We believe that our new H.R. initiative will greatly enhance our ability to strategically reach out to the masses in a highly effective way,” stated Steve Sunyich, CEO of Ideal Financial Solutions. “We hope to be able to announce the partner very soon and to make this the first of many efforts to expand our unique suite of services and deliver more to our valued members.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

For the latest news and press, please visit www.idealfsi.com.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Launches Viral Marketing Initiative

LAS VEGAS, Sept. 2, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions (Pink Sheets:IFSL – News) has announced the launch of a new viral marketing initiative to garner new members for its growing Ideal Goodness program. The Ideal Goodness program allows individuals to access potentially significant tax benefits through a home-based business and revenue potential while simultaneously helping feed those in real need.

Ideal Goodness has purchased and implemented a dynamic new referral technology that allows new members to immediately market to their personal contacts with just a few clicks. A new or current member can easily send a referral email to every address they have using this new application. Ideal Goodness will harness the power of viral marketing and social media using platforms like Facebook creating incentives to ‘fans’ on the popular Internet venue. This technology, utilized by marketing powerhouses across the web, will now be utilized to evangelize the Ideal Goodness message and opportunity from the trusted and known referrer.

“We’ve always prided ourselves on staying at the cutting edge of technology, especially when it creates a business opportunity,” stated Ideal Financial Solutions CEO, Steve Sunyich. “The case studies for our new viral invitation technology are compelling and we think that it’s a perfect fit for Ideal Goodness which thrives on member referrals. We really feel like we’ve given each new member a fantastic way to jumpstart their business. The intent is that this will work in an exponential way and we get more people saving on their taxes, building great home based businesses, and feeding the hungry”

“Additionally, we wanted to update shareholders that we are currently waiting on SEC approval of our Form 10 as they review our most recent responses to their thorough inquiries,” Sunyich added. “We continue to patiently wait for their process to conclude and have done our best to immediately respond to their requests in hopes of expediting an already lengthy process.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Ideal Goodness Launches IMS, a New Business to Business (B2B) Initiative With Leading Credit Card Processor

LAS VEGAS, Aug. 25, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News) is pleased to announce the addition of its new business to business income producing opportunity for its club members, adding to the company’s ever-diversifying programs to enable club members to earn residual income while continuing to help feed those in need.

“We are always looking for win-win scenarios where everyone succeeds and we can find new ways to provide additional food to those in need,” stated Steve Sunyich, CEO of Ideal Financial Solutions. “Most if not all of our club members purchase gas, food, and other items using a credit or debit card each and every week from local businesses in their area. IMS is a simple program that takes only a few minutes to explain and allows our club members to offer the businesses they do business with each week the opportunity to save money on the cost of processing credit and debit cards and at the same time to help us feed those in need. We are so confident that we can lower their credit and debit card processing fees that we are offering anyone who allows us to give them a quote $500 if we fail to save them money.”

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a downturn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Announces Year Over Year Increase in Net Profit of 125% for Second Quarter 2010

LAS VEGAS, Aug. 19, 2010 (GLOBE NEWSWIRE) — Ideal Financial Solutions, Inc. (Pink Sheets:IFSL – News) today reports the second quarter 2010 financial position and results of operations and the filing of a new amendment to its SEC Form 10 registration statement.

Net income for second quarter 2010 was $231,567, a strong improvement from first quarter 2010, which was a loss of ($446,640) and 125% better than second quarter of 2009 at $103,090. Gross revenue for the second quarter 2010 was $2,360,031, a slight decrease from first quarter 2010 of $2,650,761 and a total gross revenue of $5,010,791 for the six months ended June 30, 2010.

“2010 has been an eventful year as we have added staff, diversified our marketing, and vigorously pursued our goal of registering with the SEC and moving off the Pink Sheets to the OTCBB,” stated Ideal Financial Chief Financial Officer, Ben Larsen begin_of_the_skype_highlighting end_of_the_skype_highlighting. “We are pleased to see the results from our efforts to continue strong revenues while improving the bottom line.”

The entire registration form and full financial statements for IFSL can be found on the SEC’s Electronic Data-Gathering, Analysis, and Retrieval (EDGAR) web site.

For more information please join us on our daily Conference Calls:

Time: 10:00 AM & 6:00 PM Pacific Time Monday — Friday

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in personal cash flow management systems, Ideal uses its automated CashFlow Management(C) tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company’s revenues will not continue to grow and that they may not meet projections because of a down turn in it’s new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Announces Year Over Year Increase in Net Profit of 125% for Second Quarter 2010

Ideal Financial Solutions, Inc. (Pink Sheets:IFSL) today reports the second quarter 2010 financial position and results of operations and the filing of a new amendment to its SEC Form 10 registration statement.

Net income for second quarter 2010 was $231,567, a strong improvement from first quarter 2010, which was a loss of ($446,640) and 125% better than second quarter of 2009 at $103,090. Gross revenue for the second quarter 2010 was $2,360,031, a slight decrease from first quarter 2010 of $2,650,761 and a total gross revenue of $5,010,791 for the six months ended June 30, 2010.

“2010 has been an eventful year as we have added staff, diversified our marketing, and vigorously pursued our goal of registering with the SEC and moving off the Pink Sheets to the OTCBB,” stated Ideal Financial Chief Financial Officer, Ben Larsen. “We are pleased to see the results from our efforts to continue strong revenues while improving the bottom line.”

The entire registration form and full financial statements for IFSL can be found on the SEC’s Electronic Data-Gathering, Analysis, and Retrieval (EDGAR) web site.

Based in Las Vegas, Nevada, Ideal Financial Solutions provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Ideal Financial Solutions Resubmits Updated Form 10

Ideal Financial Solutions (Pink Sheets:IFSL) has announced the submission of an updated Form 10, General Form for Registration of Securities, with the Securities and Exchange Commission (SEC) in response to comments from the SEC regarding the previous submission. The filing can be found on the SEC’s Electronic Data Gathering Analysis & Retrieval (EDGAR) website.

“Anyone familiar with the meticulous process of registering a company with the SEC will recognize this process of fine tuning a registration statement in order to communicate clearly all required information. We anticipate a final Form 10 amendment in the coming weeks with financial statements for the second quarter of 2010 and then hope to be granted effective status by the Commission and its examiners,” stated Ben Larsen, Chief Financial Officer of Ideal Financial. “We continue to navigate the challenges and opportunities of a troubled economy and the constantly changing online landscape. Our bottom line and position has improved in Q2, as the fully reviewed numbers will show in the days to come. We look forward to becoming an OTCBB listed, fully reporting equity. We’re excited about what that means to this company and our valued shareholders.”

Based in Las Vegas, Nevada, Ideal Financial Solutions provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Ideal Financial Solutions to Expand Broker Outreach Program

Ideal Financial Solutions (Pink Sheets:IFSL – News) has announced that the company will expand its broker outreach program. Beginning in early July and led by Ideal Financial Investor Relations Director Paul Currie, the company will commence with an expansion of the current broker relations effort using various media and personal contact to present the company and its recent successes to professional stockbrokers.

“As we await our Form 10 approval, we feel that it’s important for brokers that we’ve been in contact with over the last few years to be aware of these developments,” stated Steve Sunyich, CEO. “Additionally, it’s an opportune time to identify more individuals and firms from the financial community who are not aware of our achievements or for whom our potential uplisting may be important. As always, we encourage anyone looking at Ideal to contact Mr. Currie.”

“Moreover, we intend to continue our efforts within the retail community and are evaluating various future awareness initiatives that meet our strict guidelines,” Sunyich added.

Ideal Financial Solutions Files Form 10 Submission and Reports First Quarter Revenues of Over 2.6 Million

LAS VEGAS, June 21, 2010 – Ideal Financial Solutions (Pink Sheets:IFSL – News) has announced the submission of a new Form 10, General Form for Registration of Securities, with the Securities and Exchange Commission (SEC). The filing can be found on the SEC’s Electronic Data Gathering Analysis & Retrieval (EDGAR) website.

“As promised, we have promptly resubmitted our Form 10 with our continued intention to expeditiously achieve listing on the Over the Counter Bulletin Board (OTCBB),” stated Ben Larsen begin_of_the_skype_highlighting end_of_the_skype_highlighting, Chief Financial Officer of Ideal Financial. “Our goals of complete transparency and listing on the OTCBB exchange are now closer than ever.”

“There are additional important factors for our shareholders to note,” Larsen added. “As many investors are aware, revenue recognition issues including deferrals and restatements are fairly commonplace with almost all reporting companies both large and small. The question of how and when revenue should be recognized can be very complex and is subject to scrutiny during an audit based on specific GAAP rules and guidelines. As a result, the need to refine the way we recognize our revenue was the main cause of our delay in the timely filing of our Form 10. However, it was necessary for us to address this now prior to the uplisting to the OTCBB.”

First Quarter Results:

Gross revenues increased from $1,617,247 in Q1 2009 to $2,650,761, an increase of over 63%. This represents our highest sales in a single quarter ever and is a sign of our sustained growth since 2007.

Marketing and advertising expenses increased 167% to over $2.1 million. While this detracted from the bottom line in the first quarter it is an investment in the company’s future and essential to penetration of Ideal’s target marketing space.

Total operating expenses were $3,097,741 in Q1 2010, an increase of 168% from the same period in 2009. This was due to our large investment in marketing and the expensive process of filing with the SEC including an audit of three years and attorney fees related to our registration document. We believe these to all be important expenditures to the continued success of Ideal.

With the large increase in revenue, marketing and overall expenses, the company also had increases in merchant reserves, accounts payable and deferred revenue and ultimately reported a net loss for the quarter of ($466,640), which is a large decrease in profitability compared to the same quarter in 2009. We expect our results to improve as the year progresses.

A restatement of revenue was necessary after reviewing our revenue recognition policy and calculations after improved data became available to us. As a result this affected each period previously reported.

“It is important to note that Q1 2010 is the largest gross revenue quarter the company has ever posted,” said Larsen. “We are happy with our marketing efforts and gross sales, but realize profits are more important. We are confident that we can improve processes, tighten up our expenses and be profitable. The second quarter of 2010 already is already showing signs of a better bottom line.”

Ideal Financial Names New Vice President of Communications

Ideal Financial Solutions (Pink Sheets:IFSL), a financial services company that helps consumers decrease debt and build wealth, is pleased to announce the addition of Kurt Divich as Vice President of Communications. Mr. Divich will assist Ideal Financial in enhancing its communication efforts in all aspects of the company.

“We’re thrilled to add Kurt Divich to our veteran management team,” stated Ideal Financial CEO, Steven Sunyich. “Kurt’s background as an experienced political writer, publicist, financial writer and pioneering Internet marketer make him the ideal fit. We are excited about the impact he will have in all our written efforts including a charge into new media. In addition, as we move to the OTCBB we are looking forward to Kurt’s help to better communicate with our shareholders.”

“I’m pleased to join the Ideal Financial team and to contribute in all areas of this dynamic company,” stated Divich. “Ideal has been adept at pursuing opportunities in many arenas and I strongly believe that enhanced communication can improve efficacy within those realms, enhance customer satisfaction and more.”

Ideal Financial Solutions Reports Progress on OTCBB Uplisting

Ideal Financial Solutions (Pink Sheets:IFSL), a financial services company that helps consumers decrease debt and build wealth, is pleased to announce that the process for registering with the Securities and Exchange Commission (SEC) has passed a major milestone. The SEC has responded to our Form 10 submission with a comment letter in order to clarify or improve the disclosure requirements. The comments were not extensive and will be addressed in a response letter and amendment as soon as our quarterly financial statements are ready for inclusion in such amendment.

“We expect to be able to incorporate the requested changes and clarifications into our Form 10 registration statement quickly and finalize the uplisting process,” said Ben Larsen, Chief Financial Officer of Ideal Financial Solutions, Inc. “It is exciting to take these last steps toward being a fully-reporting company listed on an OTC stock exchange. We have put a lot of effort into improving the accounting, reporting and internal controls at Ideal and are excited to be able to provide timely, accurate financial information to shareholders and prospective investors.”

“The process of moving from the Pink Sheets and into full SEC compliance has been costly and time consuming but was in our opinion one of the best things we could do for our company and its shareholders,” said Steve Sunyich, Chief Executive Officer of Ideal Financial Solutions, Inc. “I believe this considerable effort will better position the company for the future and open IFSL to a new community of prospective shareholders who would not have considered us on the lower exchange.”

About Ideal Financial Solutions

Ideal Financial Solutions provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a technology leader in personal cash flow management systems, Ideal uses its automated CashFlow ManagementTM tools (www.myifs.com) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence.

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential,” or “continue,” or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the following risks: that the company will not complete the SEC registration process; that despite the company’s becoming a reporting company, transition to the OTC Bulletin Board will be delayed or prohibited as a result of regulatory reviews or other issues; that despite being quoted on the OTC Bulletin Board, the company’s common stock will not attract additional investors or interest due to its low price or other reasons. In addition, other risks are identified in the company’s Form 10 filed with the SEC. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

Ideal Financial Solutions Announces Submission of Form 10, Takes Next Step to List on Bulletin Board.

LAS VEGAS, NV, April 6, 2010 – Ideal Financial Solutions (OTC: IFSL) is pleased to announce the submission of Form 10, General Form for Registration of Securities, with the Securities and Exchange Commission (SEC). The filing can be found on the SEC’s Electronic Data Gathering Analysis & Retrieval (EDGAR) website.

“This is another large step in our continued growth and improved corporate governance,” stated Ben Larsen, Chief Financial Officer of Ideal. “With the completion of the audit and the filing of our registration document, we have more transparency and detailed information for investors. Once the SEC processes our filing and we go effective, our stock will be traded on the Bulletin Board; a goal we have had for over a year. As the first quarter ends, we are eagerly preparing for our first Form 10-Q when we can again give investors details about our continued growth and progress.”

“This has been a long and important process to do our best for our current and future investors,” added Steven Sunyich, Chief Executive Officer. “The focus of all our efforts is to improve the lives of our customers, employees and stockholders. We will continue these endeavors in what has already become a very eventful year at Ideal.”

Ideal Financial Solutions Releases Audited Financials, 2009 Revenue Exceeds $7 Million

LAS VEGAS, March 16, 2010 – Ideal Financial Solutions, Inc. (IFSL) today announced audited financial results for the years ended December 31, 2008 and 2009. Revenue for the year ended December 31, 2009 of $7.3 million, was a 690% increase over $924,000, the revenue for the prior year. Net income for 2009 year was $883,500, which represents an increase of 375% compared to the net loss ($323,000) in the prior year. In addition, cash flows from operations were $736,000, which was an increase of over 900% compared to the prior year of 72,000.

These financial statements include an increase in total assets of nearly 300% from $179,000 to $752,000, which mainly consists of cash and merchant cash reserves. Total liabilities resulted in a decrease of 25%, which consists of a 190% increase in accounts payable due to increased operations, and decreases in both accrued wages and notes payable of a combined $627,000 or 41% less than the previous year.

“We are extremely pleased with all of the effort that has gone into the completion of our audited financial statement and the final 2009 numbers,” said Steve Sunyich, CEO at Ideal. “We will continue our efforts to provide transparency and shareholder value.”

“Strong reception of our online services has resulted in exponential top-line growth,” said Ben Larsen, Chief Financial Officer at Ideal. “We are improving our accounting and reporting abilities daily which will help operations of the company as well as provide our investors the data needed to make informed decisions. We have begun drafting a Form 10 and intend to file it with the SEC in the coming weeks.”

“2009 has been an eventful and exciting year,” added Kent Brown, Chief Operating Officer. “We are navigating a complex, online marketplace during a tumultuous economic period and we believe we have in place the personnel, the marketing and the strategic partners to continue our success into 2010 and beyond.”

Ideal Financial Solutions Revenues Increase Over 220% Compared to Same Period Last Year

LAS VEGAS, March 9, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) today reports that February 2010 revenues increased 223% compared to the same period last year.

“As we wait for the audit report from our auditors, we are very pleased to report continued operational growth and profits,” said Ben Larsen, CFO of Ideal Financial Solutions. “We have continued our momentum from 2009 with an increase in total revenue of 223% for the month of February 2010 compared to February 2009. In addition, we have strong cash reserves and are positioned to continue to expand operations, pay off liabilities and fund our public filings all without outside funding or diluting stock.”

“It is important to us to be able to help people around the world and hire good employees while increasing shareholder value during arguably the worst economy since the 1930s”, adds Steve Sunyich, CEO of Ideal Financial Solutions.

Ideal Financial Solutions Seeks to Reduce Financial Distractions Among Employees with Cash Flow Management Solution

New Initiative Opens Ideal to Larger Recurring Membership Streams

LAS VEGAS, NV— March 3, 2010 – In response to research concluding that employees trying to resolve personal financial struggles cause an average of 20 hours per month distraction at many workplaces, Ideal Financial Solutions, Inc. (OTC: IFSL) has mounted a campaign to introduce its financial wellness program, Cash Flow Management System, to top corporations and firms. The popular program is designed to help financially distressed employees return to financial security, health, and confidence.

At inception, Ideal sets up the fiscal counseling program internally so employees can once again concentrate on being successful in the workplace. Coupled with automated tools and support, the Cash Flow Management System provides the education to create additional cash resources, rapidly eliminate debt, and build financial independence.

Steven Sunyich, CEO Ideal Financial Solutions stated, “It’s like having a personal accountant readily accessible. According to the Federal Reserve, 15-20% of employees have financial problems severe enough to adversely affect productivity in the workplace. In fact, Good Morning America reported absenteeism has tripled at the workplace in the last year due to stress. We suggest Company Owners and Human Resources’ Managers allow us to bring in our program so employees can access the Cash Flow Management System to assist them with fiscal counseling. Having the resources to automatically track and monitor cash flow provides the financial security and confidence necessary for success in the workplace. Studies confirm corporate participants in Ideal’s financial programs have higher productivity, reduced absenteeism, better attention, increased loyalty, improved health, decreased administrative costs, resulting in increased profits for their companies. Employers that allow workers to use the Ideal program to automatically track and monitor cash flow are improving their own financial prosperity. We have already given numerous presentations to employers with positive results,” said Sunyich.

Ideal Financial Solutions Reports 500% Year-Over-Year Revenue Growth

LAS VEGAS, March 2, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) today announced that its auditors are finalizing the audited financial statements and that preliminary results indicate a growth in revenue in 2009 of over 500% in a year-over-year comparison to 2008.

“We knew we had a spectacular year, but weren’t exactly sure what a full audit would reveal about the strength of our numbers”, said Benjamin Larsen, CFO of Ideal Financial Solutions. “Soon, we will have our full financial statements back from the auditors and will be ready to make the details public to the market at large. We are excited with the results of the audit and look forward to improved reporting and revenue as we continue to grow.”

“With the audited financial statements from the independent accountants, we will be ready to file with the SEC, and continue our efforts of maximizing stockholder value and improving corporate citizenship,” added Kent Brown, COO. “We have been able to finance operations, expand our management team, pay down debt, and pursue new and exciting business with our humanitarian effort, all while going through the considerable effort – and legal and audit expense – of filing with the SEC. Our current position is enviable; huge corporate goals and expenses are behind us or nearly behind us and we reasonably believe that our future is very bright.”

Ideal Financial Solutions Launches Ideal Goodness, a Home-Based Humanitarian Business

Las Vegas, March 1, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) announces the official launch of Ideal Goodness, (www.idealgoodness.com) a dynamic, multi-benefit home-based humanitarian business that allows individuals to start a business from home, create tax benefits and recurring revenue, all while providing meals to individuals in dire need.

“With our website completed and our customer service agents fully trained we are ready to officially launch Ideal Goodness,” said Steven Sunyich, CEO of Ideal Financial Solutions. “The time is right for our business to add Ideal Goodness to its portfolio and as global events remind us time and again, the world needs more Ideal Goodness.”

“Ideal Goodness is about doing three things. First, it is about helping middle-income wage earners learn the secret of using tax dollars to increase their net income and help feed people on the verge of starvation. Second, it is about assisting our club members in building residual income to increase their gross income through a network of like-minded people. And last but not least, it is about profits for our shareholders. By creating a lifetime club member in this manner we reduce the cost of obtaining new club members and increase profits,” said Sunyich.

Members of Ideal Goodness:

* Become self-employed, home-based business owners

* Help the poor and hungry around the world

* Are eligible for tax benefits previously unavailable as a wage earner

* Enjoy residual income, while helping others

Ideal Financial Solutions Launches New Ideal Goodness Website; a business for home-based humanitarians

Las Vegas, February 18, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL)

“Ideal Goodness is a tax strategy geared to middle income wage earners. Members become self-employed and eligible for tax benefits previously unavailable as wage earners. Generally funded with tax dollars, members are providing thousands of Meal Packs to those on the verge of starvation from extreme poverty and famine. As new business owners, Ideal Goodness members have the option to recruit others to help in the effort to banish poverty and at the same time find additional residual income. We expect it to be a very popular humanitarian project,” states Steven Sunyich, CEO of Ideal Financial Solutions

“The Ideal Goodness website is the second step in our March 1, 2010 launch of the Ideal Goodness campaign. Ideal Goodness helps feed starving people around the world. Meal Packs are produced in the USA, distributed by Americares, and funded by the members of Ideal Goodness through their own tax dollars,” states Brian Jensen, VP Marketing, Ideal Financial Solutions.

Members of Ideal Goodness:

* Become self-employed home-based business owners

* Help the poor and hungry around the world

* Are eligible for tax benefits previously unavailable as a wage earner

* Find personal financial freedom

* Recruit others to help banish poverty

For more information please join us on our daily Conference Calls:

Ideal Financial Solutions Launches New Internet Marketing Campaigns

Las Vegas, February 16, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) announces launching search engine optimization (SEO), pay-per-click (PPC), and Social Networking campaigns to expand its marketing efforts.

“After much keyword, data and demographic research, we are starting our SEO & PPC campaigns so we can be found both organically & fee-based on the three major search engines Google, Yahoo and Bing.com plus the largest social networking site Facebook.com,” said VP of Marketing Brian Jensen.

Jensen adds, “With over half the nation already on broadband; Video on Demand (VOD), TiVo and DVR are bringing television advertising to its knees. Yellow page books are now mostly used for propping up youngsters at the dinner table. People prefer to access their information online, most frequently through search engines and online page type directories. This is why Ideal Financial Solutions is investing heavily in these campaigns. With the launch of our online efforts, we are poised for some explosive growth,” notes Jensen.

CEO Steve Sunyich adds, “We are in the final stages of launching the Ideal Goodness program which is expected to launch on March 1, 2010. We will officially mass market this product via the web using our new SEO, PPC, and Facebook campaigns.”

Ideal Financial Solutions Achieves ‘Current Information Status’ on the Pinksheets

LAS VEGAS, February 10, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) today announced that it has been upgraded to “Current information status” on Pinksheets, www.pinksheets.com.

“This is just one more step toward becoming a fully reporting company and a move toward our goal of being traded on the OTCBB,” said Ben Larsen, CFO of Ideal Financial Solutions. “All of our work has been completed for the audit and we are waiting for our auditors to issue their final report.”

“We started 2009 with a ‘Stop’ sign next to our ticker on PinkSheets.com. Through improvement in our accounting and disclosure procedures we upgraded to a ‘Yield’ sign last summer. Now due to our efforts to file with the SEC, we have had been upgraded and the “Yield” sign has been removed,” added Steven Sunyich, CEO. “Our momentum has continued into 2010 and we are more excited than ever about the future.”

Ideal Financial Solutions New Club Members Increase Over 130% Compared to Same Period Last Year

January 2010 Becomes 25th Consecutive Growth Month

LAS VEGAS, February 3, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) today reports that January 2010 trial club memberships have increased over 130% compared to the same period last year. Club membership is the primary profit driver for Ideal Financial, accounting for 99% of the company’s revenue.

“2009 was a great year for IFSL as we watched our revenues and profits continue to grow and our stock price increase over 3500% during the year,” said Steven Sunyich, CEO of Ideal Financial Solutions. We are also excited to report that January 2010 is our 25th consecutive month of revenue growth. While other companies floundered or failed in a deep recession, we shifted our model to help those in need of our products and have capitalized on our decision.”

“I think it’s interesting to note that January of last year was near the peak of despair in the economy and personal finance which provided fertile ground for us in effectuating our new model and helped us gain more traction,” Sunyich added. “However, the radical growth we’ve had since that point confirms our success in our transition to a fully functioning, fully reporting public corporation, that we are not a fad, but a trend and solution with real staying power. Moreover, we are pleased that our new marketing initiatives are working and our numerous, diversified partnerships are delivering additional members every day.”

Ideal Financial Solutions Files Documents to Move to OTC Market Tier

LAS VEGAS, January 28, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) today announced that it has filed the Initial Company Information and Disclosure Statement required to meet the Pink Sheet’s Guidelines for Providing Adequate Current Information.

“In our effort to move toward our goal of being traded on the OTCBB, we decided to file the necessary documents to upgrade our filing status on the Pink Sheets,” said Ben Larsen, CFO of Ideal Financial Solutions. “This will qualify us to be a “transparent-tier” reporting company on the Pink Sheets News Service (www.pinksheets.com) and hopefully qualify IFSL for more activity, larger brokers and investment funds.

“Anyone who has gone through this process understands that much of the information needed to be prepared by legal counsel is very similar to the documentation needed to file a registration statement with the SEC. As we wait for our financial statement audit to be finalized in the coming weeks, we felt this would be an important step in our continued efforts to become a fully reporting company,” Larsen added. “This certainly shows progress toward our goal of a full OTCBB listing.”

CEO – Radio Interview with Boomer Times

Steve Sunyich, CEO of Ideal Financial Solutions talks about the new Ideal Goodness program.

Ideal Financial Solutions Humanitarian Effort Provides Over 1000 Meals in 2009

LAS VEGAS, January 11, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) today announced that their humanitarian program Ideal Goodness, while still in pre-launch status, provided over 1000 meals to the hungry in 2009.

“We are excited to share this early success with those who have joined during our pre-launch and look forward to our formal launch of Ideal Goodness later this year,” said Steven Sunyich, CEO of Ideal Financial Solutions. “The power of this program is its message. When you ask someone if you can show them how to save up to $3 in taxes for every dollar they donate toward helping feed starving people, the answer is invariably… YES. So far our main reach has been to our employees and marketing partners who are excited to help us launch and market this program. Now we want to inform our shareholders of the value of this program before we do our formal launch. Starting this week we are going to begin offering a short 30-minute conference call that will explain Ideal Goodness in detail and we will answer questions. Please see details below and join us in this effort.”

Time 10:00 AM Pacific Time Monday – Friday

Conference Number: (712) 432-6148

Access Code: 100033

Interested participants should email info@idealgoodness.com to receive a worksheet that will help them better understand the program during the conference.

“It is wonderful to be a profitable Pinksheet company with no debt, however we believe Ideal Goodness has the potential to feed thousands of starving people around the World and generate great shareholder value at the same time. By sharing with the tens of thousands of active club members the secrets of how to divert their tax dollars to help feed starving people will be a winning formula for everyone. When you add the fact that this program is a network marketing model and club members can begin to earn residual income without having to sell or market anything, this is a huge bonus,” said Sunyich.

Ideal Financial Solutions Begins 2008 and 2009 Audits

LAS VEGAS, January 6, 2010 – Ideal Financial Solutions, Inc. (OTC: IFSL) today announced that Hansen, Barnett and Maxwell, P.C. have begun work on the 2008 and 2009 audits.

“We are excited to have commenced an audit of our financial statements for the years ending 2009 and 2008 and intend to have it completed by the end of this month,” said Ben Larsen, CFO of Ideal Financial Solutions. “Based on our current progress we expect we will have a Form 10 securities registration document drafted and filed with the SEC by the end of the first quarter, which will allow our stock to move to the OTCBB. 2009 has been an incredible year with 24 consecutive months of revenue growth, year over year, and the purchase of over 33,000,000 shares into treasury and retired.”

“We have assembled a great team and 2009 has been an outstanding year for us,” said Steve Sunyich, CEO of Ideal Financial Solutions. “We ended the year in a strong cash position and have paid off all of our debt. Our goal now is to take our success story to the broader market that comes from listing on the OTCBB.”

CEO – Steve Sunyich (Radio Interview)

The CEO of Ideal Financial Solutions is interviewed on the radio about Ideal’s new product and existing services, please take 15 minutes to listen to this radio interview to fully understand Ideal’s services and plans for growth in 2010.

Listen to Radio Interview

Ideal Financial Solutions Expands into European Market

LAS VEGAS, December 16, 2009 – Ideal Financial Solutions, Inc. (OTC: IFSL) announced today it has launched its membership programs in the European market, beginning with English speaking consumers.

The company has already signed-up European members who were attracted to a business model that provided them with the benefits of a home based business and to participate in Ideal Financial’s goal to divert a percentage of corporate profits to its global hunger initiative. Ideal Financial believes it has created a unique “win/win/win” situation in which the consumer benefits immediately from the program and potential tax benefits from operating a home business, the company adds a revenue driving customer, and in the end substantial funds will be provided to a proven global hunger solution.

“Looking back at our successes over the past year or so we felt compelled to contribute to a greater cause,” stated Steven Sunyich, CEO of Ideal Financial Solutions. “When we looked at our model and the global hunger initiative, we felt as if we could integrate it into our membership. And the results thus far have been overwhelmingly positive. We have no reason to believe that the European consumer will be any different.”

Ideal Financial Solutions Restructures Management to Better Handle Continued Growth Into 2010

LAS VEGAS, December 10, 2009 – After 22 months of continued growth, Ideal Financial Solutions, Inc. (OTC: IFSL) today announced a change in two key senior management positions. In an effort to better handle future growth and the company’s plan to move to a senior exchange next year, Kent Brown has been promoted to Chief Operations Officer and Ben Larsen has been promoted to Chief Financial Officer.

“With the overwhelming acceptance and growth of our low-cost online financial and humanitarian clubs, and the need to complete our 2008 and 2009 audits, we felt it best to shift some of our key team members to better prepare for our anticipated growth in 2010,” stated Steven Sunyich, CEO of Ideal Financial Solutions. “Because Mr. Brown has so much management experience and has worn several hats as our company has grown, he has a broad understanding of the day-to-day operations of the company. His new position as Chief Operations Officer is a perfect fit. We brought Mr. Larsen on because of his SEC experience, and we are very impressed with his contributions to the management team. We feel confident he will make an excellent Chief Financial Officer.”

“I am excited for the opportunity to oversee the operations of the company,” Brown said. “I enjoy working with the ‘nuts and bolts’ of an organization to improve how the systems work, and to make adjustments when needed.” “Ideal is a great company and I could not be more thrilled to be part of the senior management team,” stated Larsen. “We have a powerful management team and a great business model. I see exciting things coming in 2010.”

Radio Interview with Steve Sunyich

Listen to the recent Radio Interview with CEO, Steve Sunyich of Ideal Financial Solutions, Inc. who talks about Ideal’s successful business model along with a new business initiative that Ideal’s launching called “Ideal Goodness” which is aimed at helping even more American’s reduce their tax liabilities, while providing 420 nourishing meals per year to starving children and families at zero cost.

Listen to the radio interview

Ideal Goodness, a Revolutionary New Humanitarian Program: Ideal Financial Solutions issues pre-launch announcement

LAS VEGAS NV – December 4, 2009 – Ideal Financial Solutions (OTC: IFSL), a leader in personal cash flow management and debt elimination services, today announced pre-launch information about their Ideal Goodness program. A revolutionary new humanitarian endeavor, Ideal Goodness is designed to help give nourishing food to starving people around the world, and provide at-home jobs for the unemployed.

Steven Sunyich, CEO of Ideal Financial Solutions states, “Giving is always the first step to receiving and there has never been a time when more people need help. Each Ideal Goodness member could provide over 400 nourishing meals per year to one of many starving people around the world. Our goal is to help provide over 1000 meals by 12/31/09 and 10,000 meals per month by the end of 2010. It costs nothing through the Ideal Goodness program and there may be some compensation for those working from home assisting with the Ideal Goodness program. We expect to launch early in 2010 with more updates.”

Ideal will reach out to the tens of thousands of active club members and anyone interested on joining the Ideal Goodness cause. The planned structure of the program allows members to give nourishing food to starving people each month and incur no actual cost. The program also provides at-home jobs to those out of work.

Ideal Financial Solutions Reports over 1,000% Revenue Growth Over Same Period of Previous Year

LAS VEGAS, November 27, 2009 – Ideal Financial Solutions, Inc. (OTC: IFSL) is pleased to announce that for year-to-date October 31, 2009, our unaudited revenue has increased over 1,000% compared with the same ten months of 2008. This growth represents 25 consecutive months with an increase over the same period in the previous year.

“Our auditors have not finalized our audit, and therefore we can not release completed and comprehensive financial data. However, the preliminary data makes it clear that our company has achieved in excess of 1,000% revenue growth over the same period of last year,” stated Chris Sunyich, President of Ideal Financial Solutions.

“Moreover, we believe that this progress affirms our diversified marketing plan and, perhaps most importantly, the durability of our business model,” Sunyich added. “Last year, as financial markets were in peril, we saw dramatic increases in the use of our solutions. It’s emboldening to see consumers choosing us in larger numbers today, and it validates our belief that personal fiscal responsibility is a trend, not a fad, and that we will continue to be an active player in this market.”

Ideal Financial Solutions Engages Emerson Gerard Associates to Attract Media Coverage and Reach Potential Customers

LAS VEGAS, NV, November 19, 2009 – Ideal Financial Solutions (OTC: IFSL), a leader in personal cash flow management and debt elimination services, today announced that it has engaged Emerson Gerard Associates to support the Company’s public relations campaign; attracting media coverage and providing financial solutions to those most in need.

“Tens of thousands of Americans have been introduced to Ideal Financial Solutions this year and are benefiting from our programs, but there are millions who are in desperate need of our services who just don’t know we exist yet,” said Chris Sunyich, President of Ideal Financial Solutions. “We hired Emerson Gerard for one reason; help get Ideal Financial Solutions on national radio and television so we can spread our message across the country. We know from our marketing successes that our product resonates nationally. Adding Emerson Gerard should amplify our efforts to reach potential customers.”

“My team is delighted to help those suffering with financial burdens. Ideal has brilliant programs in place that solve problems for consumers overwhelmed with debt. Carrying the Ideal message will be a rewarding effort for us,” notes Jerry Jennings, President of Emerson Gerard Associates.

Ideal Exceeds Commitment & Purchases Over 27 Million Shares of its Own Stock

Ideal Financial Solutions (OTC:IFSL) has announced that it has purchased $75,000 or 27,050,000 shares of its common stock, and placed them in treasury with plans to retire. The stock buy-back amounts to approximately 45% of its unaudited net income, which exceeds its promised goal of using 3% of monthly net income for the purpose of retiring Company stock.

“We’re committed to our promise of creating value for our shareholders,” stated Ideal Financial CFO, Kent Brown. “This is a small first step, but we believe that it’s indicative of our concern for our investors and belief in the company’s future.”

IFS retains Hansen, Barnett and Maxwell, P.C. as auditors

“We are pleased to announce the selection of Hansen, Barnett and Maxwell as our auditors,” said Steven Sunyich, Chairman, Ideal Financial Solutions. “We recently hired Benjamin Larsen as our controller, who prior to joining Ideal was an auditor specializing in high tech public companies with Hansen, Barnett and Maxwell. One of the main reasons we hired a veteran like Ben was to help us get our financial statements audited as quickly as possible so that we might pursue an ascension to the OTC Bulletin Board.”

Financials, Projects 700% Revenue Growth Over Previous Year

Ideal Financial Solutions, Inc. is pleased to announce that the accounting department has finished closing September 2009, completed pre-audit work, and finalized a full conversion from income tax basis to US GAAP. A draft of the financial statements is posted online at www.pinksheets.com.

“We are pleased with the progress of Ideal in terms of operations, profitability, and growth as well as the accounting team we have assembled,” said Ideal’s CFO, Kent Brown. “We look forward to the audit process to further refine our controls and disclosures in preparation of filing with the SEC.”

“Our year-to-date Sales through September 2009 of $5,329,544 and Net Income of $691,062 have grown dramatically when compared to the entire 2008 year of $1,039,141 and -$154,440 respectively,” Brown further stated. “An annualized projection of sales through the third quarter indicates a possible growth of approximately 700% over last year. We are focused on bringing our debt-reduction and wealth-building solutions to as many people as we can and are excited to see the growth and direction in which Ideal is going.

“It is important to note that Q2 09 net revenue after refunds was just over $1.9M, which was very close to matching the figures from our enormous gross revenue growth in Q3. Our new way of not recording refunds on our financial statements in Q3 as opposed to the way we reported them in Q2 actually makes it appear as if this quarter was weaker when in fact it was another stellar quarter. Moreover, historically, Q1 and Q2 are the strongest quarters for non-retail internet marketing companies. The fact that we were able to hold steady with our revenues and have continued to generate profits in light of the cyclical nature of our business is a strong indication of how well our new model is working,” Brown added.

IFS – Announces Stock Buy Back Plan

October 26, 2009, Ideal Financial Solutions, Inc. (OTC: IFSL), a leader in personal cash-flow management and debt elimination services, has announced its plan to repurchase and retire common shares from the open market as revenue and profits continue to increase.

“As revenues continue to increase, management has decided to take a minimum of 3% of our monthly profits to be used to repurchase common shares from the open market and to retire those shares to treasury for the next six months,” stated Ideal Financial Solutions Chief Financial Officer, Kent Brown. “We believe that this is the right move for us as we have worked hard to pay down our debt and to continue to use our cash resources to build market share. Now we want to commit some of our cash to the repurchase of our stock.”

“We remain committed to this company’s long-term growth strategy and its shareholders.” Brown added.

IFSL – Provides Update on Auditors, Financials

Ideal Financial Solutions, Inc. (OTC: IFSL), a leader in personal cash-flow management and debt elimination services, is nearing completion of its selection process for auditors, having narrowed the search to two superior firms. The selection, which should be determined shortly, will result in Ideal Financial providing the market with its first independently audited financials in the company’s history.

“We are continuing to assemble a team that will allow us to seek a senior listing with three immediate goals and objectives. The first was to complete our third quarter financials, the second was to prepare our financial statements for an audit, and the third was to select an auditing firm to audit our financial statements,” said Ideal Financial Solutions Chief Financial Officer, Kent Brown.

“During the process of selecting an auditor we have also been preparing for an audit of the 2008 and 2009 calendar years, as well as the equity transactions from inception in 1993. As a result of this work, our third quarter financials will be delayed briefly, but barring an unexpected delay, we believe they will be made public by October 31, 2009.” Brown added.

“We expect that this audit will effectively demonstrate our tremendous growth and as well as our intentions to build shareholder value by registering with the SEC and ascend to a more senior exchange,” Brown stated.

IFSL Launches New Website

According to the latest federal report, 76.4 percent of all American households carry consumer debt and 46.2 percent have credit card debt. At the same time, the average debt-to-income ratio has increased approximately 25% since 1992. There has never been a time in our country when personal financial services have been more needed. The website was developed in part to effectively market to this constituency of individuals in dire need of the company’s services.

“Making the transition from a high cost/low volume model that charged thousands of dollars to sign up for to a low cost/high volume residual program that is affordable to everyone was a challenge but the results have been very rewarding,” said Chris Sunyich, President of Ideal Financial Solutions. “What started as a simple experiment has proven to be the catalyst to a very successful business model. But far more important is the feeling of helping tens of thousands of clients with an affordable solution that helps them free up cash, defeat debt, and build the retirement they always dreamed of.”

“We felt that given the tremendous increase in interest in Ideal Financial and our product line that it was time to provide a website that better represented that sentiment,” Sunyich added. “We hope our customers and shareholders will agree and invite them to review our new website today.”

“Idealfsi.com has been designed for optimal SEO (search engine optimization) results. Google and other major search engines rank websites primarily on unique and continued content growth. Our new website will accomplish both these objectives through our proprietary content management system and our team of financial content providers,” said Brian Jensen – Ideal Financial Solutions, Vice President of Marketing.

IFS – Announces No Plans For A Reverse Stock Split

“Our decision to inform the market that we have no present intention to execute a reverse stock split at this time should not be interpreted conversely that we have a strong interest in such action at any point in the future. As with all our business decisions, we regularly reassess and evaluate the benefits and try to make the best decisions for our present shareholders and the company,” said Sunyich.

Audio Interview with Steve Sunyich

SmallCapVoice.com, Inc. announced that a new audio interview with Ideal Financial Solutions, Inc. (Pink Sheets: IFSL) is now available. The interview can be heard here.

SmallCapVoice.com is a recognized corporate investor relations firm, with clients nationwide, know for it’s ability to help emerging growth companies build a following among retail and institutional investors. SmallCapVoice.com utliizes its stock newsletter to feature its daily stock picks, auto interviews, as well as it’s clients’ financial new releases.

Ideal Financial Solutions Posts Current Financial Statements

“The income statement reflects gross earnings for the first half of 2009 of $4,715,809.42 with EBITDA of $795,457.95,” said Kent Brown, CFO of Ideal Financial Solutions. “It is also important to note that the company paid off $428,857.31 of its debt during this same period, and plans to pay off all external debt before the end of the third quarter of 2009.”

Ideal Financial Solutions Signs New Marketing Agreement With Bracknell Shore LLC

“Bracknell is a quality Internet marketing company and the kind of group we like to work with. We have already been running some tests, and we could not be happier with the initial results,” said Chris Sunyich, President of Ideal Financial Solutions. “Their proven track record is excellent, and we could not be more pleased with their integrity. Based on these conversion numbers, we hope to see a significant increase in club membership soon.”

Ideal Financial Solutions Receives Outperform Rating in Murphy Analytics Research

In the report entitled “Turning Debt Into Wealth – One Family at a Time” Murphy Analytics points out: “IFSL Q2 2009 revenue increased over 100% relative to Q1 2009. Based on a recent stock price of $0.0037, the implied price / earnings ratio for IFSL is 14.5x. As reference, the Invesco Powershares QQQ, which tracks the Nasdaq-100 Index, recently traded at a P/E ratio of 19.3x.”